Search

Apple Reportedly in Talks to Acquire Perplexity AI to Strengthen Its Artificial Intelligence Efforts

Apple has reportedly only held internal discussions about the potential purchase of Perplexity.

Advertisement
Highlights
  • Apple has reportedly not made any bids to Perplexity
  • Meta reportedly tried to acquire Perplexity earlier this year
  • Perplexity is currently valued at $14 billion
Apple Reportedly in Talks to Acquire Perplexity AI to Strengthen Its Artificial Intelligence Efforts

Apple has reportedly only made three acquisitions that cost a billion dollars or more till date

Photo Credit: Pexels/Mateusz Taciak

Apple is reportedly considering making a bid to purchase the artificial intelligence (AI) startup Perplexity. As per the report, the Cupertino-based tech giant has internally discussed the possibility of the move to bolster its in-house development of AI models and features. The potential move comes at a time when the company's development of major features, such as the AI-powered Siri, has suffered several delays and still has no release date in sight. However, if the company does make a move to acquire Perplexity, it will be its costliest acquisition in history.

Apple Reportedly Discussed Acquisition of Perplexity

According to a Bloomberg report, the iPhone maker has internally held discussions about making a bid to purchase Perplexity. Citing unnamed sources with knowledge of the matter, the publication claimed that the possibility of the move was being considered by Adrian Perica, Vice President of Corporate Development at Apple, and the head of mergers and acquisitions.

The internal conversations are said to be at an early stage, and there is no guarantee that these will result in a formal bid. So far, the company has reportedly not reached out to the Perplexity management to inquire about an acquisition.

Bloomberg claimed that if this deal takes place, it could help Apple develop an in-house AI-powered search engine and push forward its trailing AI development. Additionally, developing the search engine will also help the tech giant prepare in case the antitrust case results in an unfavourable verdict and it loses out on the $20 billion (roughly Rs. 1.7 lakh crore) deal.

However, acquiring Perplexity will be a costly and unusual move for Apple. In its entire history, the tech has only ever made three deals that cost a billion dollar or more, a separate Bloomberg report claimed. Among them, the most expensive acquisition deal is said to be Beats. It was purchased for $3 billion (roughly Rs. 26,000 crore) in 2014. In contrast, after its latest funding round, Perplexity is valued at $14 billion (roughly Rs. 1.21 lakh crore).

While the acquisition of Perplexity is reportedly just an idea Apple is toying with, it stands to reason that such a deal will bolster not only the company's existing AI suite, but can also transform its future devices.

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

 
Show Full Article
Please wait...
Advertisement

Related Stories

Popular Mobile Brands
  1. Dell Launches Alienware 16 Aurora in India; Sale Begins on Prime Day 2025
  2. Lenovo Yoga Tab Plus With 12.7-Inch Screen, AI Features Launched in India
  3. Nothing Announces India-Exclusive Drop Event for Its Flagship Phone 3
  4. Airtel Lists New Recharge Plan At Rs. 189 With Unlimited Calling: Details
  5. Tecno Pova 7 5G Series Sale Starts Today in India: See Price, Offers
  6. JBL Tour Pro 3 TWS With Smart Charging Case Launched in India
  1. Indian Startup QWR Unveils AI-Powered Smart Glasses Humbl, to Be Shipped Later This Year
  2. Elon Musk Says Grok Chatbot Is Coming to Tesla Vehicles by Next Week
  3. Amazon Introduces Rewards Gold Cashback Program Ahead of Prime Day 2025 Sale
  4. Vivo T4R 5G Tipped to Launch in India Soon; May Get MediaTek Dimensity 7400 SoC
  5. Musk's Starlink Receives India's Final Regulatory Nod for Launch
  6. Google Announces Rollout of Ads in AI Overviews in India, AI-Powered Ad Solutions
  7. Amazfit Active 2 Square Launched in India With Over 160 Sports Modes, Bluetooth Calling: Price, Specifications
  8. Musk-Owned X's CEO Linda Yaccarino to Step Down in Surprise Move
  9. Oppo Reno 15 Series Launch Timeline Tipped; Base Variant Could Get a Compact Display
  10. Acer Iconia Tab iM11 Launched in India With 11.45-Inch Screen, 7,400mAh Battery: Price, Features
Gadgets 360 is available in
Download Our Apps
App Store App Store
Available in Hindi
App Store
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.
Trending Products »
Latest Tech News »