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Apple Changes App Store Rules in EU to Comply with Antitrust Order

Apple has already paid EUR 500 million ($580 million) fine levied by EU antitrust regulators in April.

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Highlights
  • The changes are aimed at trying to help Apple avoid paying daily fines
  • The EC will now review Apple's changes for DMA compliance
  • EU's DMA aims to create a level playing field for tech firms
Apple Changes App Store Rules in EU to Comply with Antitrust Order

Developers who send customers outside the App Store for payment will pay a minimum fee of five percent

Photo Credit: Reuters

Apple on Thursday changed rules and fees in its App Store in the European Union after the bloc's antitrust regulators ordered it to remove commercial barriers to sending customers outside the store.

Apple said developers will pay a 20 percent processing fee for purchases made via the App Store, though the fees could go as low as 13 percent for Apple's small-business program.

Developers who send customers outside the App Store for payment will pay a minimum fee of five percent and at most 15 percent. Developers will also be able to use as many links as they wish to send users to outside forms of payment.

The changes are aimed at trying to help Apple avoid paying daily fines of five percent of its average daily worldwide revenue, or about 50 million euros ($58 million or roughly Rs. 496 crore) per day after being given 60 days to show it was in compliance with the bloc's Digital Markets Act. Apple has already paid 500 million euro ($580 million or roughly Rs. 4,962 crore) fine levied by EU antitrust regulators in April.

“The European Commission is requiring Apple to make a series of additional changes to the App Store. We disagree with this outcome and plan to appeal," Apple said in a statement.

In a statement, the European Commission said it will now review Apple's changes for compliance with the Digital Markets Act.

"As part of this assessment the Commission considers it particularly important to obtain the views of market operators and interested third parties before deciding on next steps," the Commission said in a statement.

In a statement posted on social media site X, Tim Sweeney, CEO of Epic Games, which fought a protracted antitrust lawsuit with Apple, called Apple's changes "a mockery of fair competition in digital markets. Apps with competing payments are not only taxed but commercially crippled in the App Store."

Apple did not immediately respond to a request for comment on Sweeney's remarks. 

© Thomson Reuters 2025

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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Further reading: Apple, App Store, EU, Antitrust case, DMA
 
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