Search

Google Search Now Supports Ethereum Name Service: Here’s What it Means

This development now makes it easier for people to search for any name based on the ENS domain signified by ‘.eth’. 

Advertisement
Highlights
  • ENS was conceptualised by former Google engineer Nick Johnson
  • The first batch of .eth names were minted in 2017
  • ENS can be explained as a decentralised domain name protocol
Google Search Now Supports Ethereum Name Service: Here’s What it Means

Around July 2022, ENS addresses were among the most popular liquid virtual assets for trading

Photo Credit: X/ ENS

Google, which has recently been found to be holding a monopoly on web search, has taken a crypto-friendly decision amidst its ongoing legal battles in the US and the EU. As per a fresh update, Google has fully completed the integratigration of Ethereum Name Service (ENS) into Search. This feature was being tested with select users for a while and has not been made live for Google's global users. Former Google engineer Nick Johnson presented the concept of ENS to the Ethereum Foundation in April 2016, following which, in May 2017, the first batch of ENS names were minted.

This development now makes it easier for people to search for any name based on the ENS domain, signified by ‘.eth'.

ENS can be explained as a decentralised domain name protocol. These Ethereum-based name domains are used by crypto users who wish to simplify complicated Ethereum wallet addresses to make them readable by humans. Otherwise, crypto wallet addresses usually comprise a bunch of random alphabets and digits that are not only difficult to remember in sequence but also maintain that these addresses are only readable by computers.

Nalin Mittal, product manager for Web3 at Google, was the first to confirm the development of X, explaining its utility.

“You all asked for @ensdomains integration, and it's live. You can search for any .eth name and get the balance right in Google Search! Kudos to the Search team for fully rolling this out!” Mittal posted on October 9.

Around July 2022, ENS addresses emerged among the most popular liquid assets trading on marketplaces for virtual assets. Usually, easier ENS domains like ‘xyz.eth' are usually more in value than others like ‘asd1as.eth'.

The same year, Google had reportedly first introduced this ENS feature to let Ethereum wallet holders track their Ether balances directly through search results.

Nike's Web3 arm called ‘RTFKT' and Puma are among global brands that have purchased ENS domains in the past.

Also seeCryptocurrency Prices across Indian exchanges

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

 
Show Full Article
Please wait...
Advertisement

Related Stories

Popular Mobile Brands
  1. Hubble Spots Interstellar Invader Comet 3I/ATLAS for the First Time
  2. OnePlus Open Gets Gets Latest OxygenOS Update in India With New Features
  3. Vi Non-Stop Hero Prepaid Plans Now Available in These Circles
  4. Acerpure Advance G Series TVs Launched in India With These Features
  5. Vivo V60 to Launch in India Soon; Reportedly Spotted on TRDA Site
  6. Microsoft's Copilot Could Soon Get a GPT-5-Powered Smart Mode Feature
  7. WhatsApp May Soon Let You Import Profile Photos from Facebook, Instagram
  8. iPhone 17 Pro Series Tipped to Come With These Three Camera Upgrades
  1. Doomed Exoplanet TOI-2109b Spirals Toward Its Star with Three Possible Fates
  2. Hubble Captures First Images of Ancient Interstellar Visitor Comet 3I/ATLAS
  3. Meet Walker S2: The Self-Sufficient Humanoid Robot with Swappable Battery Tech
  4. Saare Jahan Se Acha OTT Release Date: When and Where to Watch Pratik Gandhi Starrer Movie
  5. The Plot Now Streaming on Lionsgate Play: What You Need to Know About Korean Crime Thriller Movie
  6. Hari Hara Veera Mallu OTT Release Reportedly Revealed: Everything You Need to Know
  7. X&Y Now Streaming on SunNXT: What You Need to Know About This Comedy Kannada Drama Movie
  8. Parijatha Parvam Streaming Now on LionsgatePlay: A Twisted Telugu Crime Comedy Full of Chaos and Laughter
  9. Mortal Kombat: Legacy Kollection's Leaked Release Date Points to September Launch
  10. Primebook 2 Neo With MediaTek Helio G99 SoC to Launch in India on July 31; Price, Specifications Teased
Gadgets 360 is available in
Download Our Apps
App Store App Store
Available in Hindi
App Store
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.
Trending Products »
Latest Tech News »