Search

Meta to Begin Testing Ads on Threads in the US and Japan

Meta says it will start to show image ads in the Threads home feed for a small percentage of users.

Advertisement
Highlights
  • Meta is now testing ads in the US and Japan
  • The microblogging platform will show users image ads in between posts
  • Threads ads come weeks after Meta's content moderation makeover
Meta to Begin Testing Ads on Threads in the US and Japan

Threads was launched in July 2023 as a challenger to X, formerly Twitter

Photo Credit: Reuters

Meta Platforms will begin test launching ads on its social media platform Threads with a few brands in the U.S. and Japan, it said on Friday, as the app hits over 300 million monthly active users.

During early testing starting Friday, image ads will appear in the Threads home feed, placed between content posts for a small percentage of users, Meta said in a blog.

The social media giant said it will monitor the test closely before scaling it broadly, adding that businesses will be able to extend their existing Meta ad campaigns to Threads.

Meta will also begin testing an inventory filter for ads in Threads, which enabled through AI, allows advertisers to control the sensitivity level of the organic content their ads appear next to.

"The launch of Threads ads just weeks after Meta's content moderation makeover will raise advertiser eyebrows. But the volatility at TikTok is spurring brands to seek alternatives, and Meta isn't going to pass up an opportunity to throw Threads into the mix," said Jasmine Enberg, principal analyst at Emarketer.

Meta earlier this month scrapped its U.S. fact-checking program on Facebook, Instagram and Threads, three of the world's biggest social media platforms with more than 3 billion users globally.

Threads was launched in July 2023 as a challenger to X, formerly Twitter, in a bid to win users from the de facto micro-blogging site during its chaotic takeover by billionaire Elon Musk.

Meta does not expect Threads to be "a meaningful driver of 2025 revenue," CFO Susan Li had said in a post-earnings call in October.

The company plans to spend as much as $65 billion this year to expand its AI infrastructure, CEO Mark Zuckerberg said earlier on Friday, aiming to bolster the company's position against rivals OpenAI and Google in the race to dominate the technology.

© Thomson Reuters 2024

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Meta, Threads, Advertisements, Ads
 
Show Full Article
Please wait...
Advertisement

Related Stories

Popular Mobile Brands
  1. OnePlus 13 Series Gets AI-Powered Plus Mind Feature With Latest Update
  2. Vivo X200 FE Launched in India With 6,500mAh Battery, Compact Design
  3. Up to 70 Percent Discount on Headphones During Amazon Prime Day Sale 2025
  4. Amazon Prime Day Sale 2025 Highlights: Top Last-Minute Deals on Day 3
  5. iQOO Z10R India Launch Teased; May Get MediaTek Dimensity 7400 SoC
  6. Google to Integrate ChromeOS and Android into a Single Platform: Report
  7. Nothing Phone 3 and Headphone 1 to Go on Sale in India From Today
  8. Realme 15 Pro 5G Display, Battery Details Confirmed Ahead of India Launch
  9. Samsung Galaxy F36 5G to Launch Soon in India: Details
  10. Vivo X Fold 5 Launched in India With 8.03-Inch Foldable Display
  1. Vivo Y50 5G, Vivo Y50m 5G Appear on China Telecom Site With MediaTek Dimensity 6300 SoC, 6,000mAh Battery
  2. Google Pixel 10 Pro Fold Said to Get Larger Battery, Faster Charging and Bigger Cover Display
  3. Nothing Phone 3 and Headphone 1 Sale in India Begins Today: Price, Offers
  4. OnePlus 13 Series Update Brings Plus Mind Feature for Quickly Storing Information in Mind Space
  5. Earth’s Spin to Speed Up Briefly, Causing Shorter Days This Summer
  6. James Webb Telescope Spots Rare ‘Cosmic Owl’ Formed by Colliding Galaxies
  7. MIT Develops Low-Resource AI System to Control Soft Robots with Just One Image
  8. Ax-4 Astronauts to Return from ISS with 580 Pounds of Science Cargo
  9. NASA’s Mars Sample Return Mission May Survive with Lockheed Martin’s Low-Cost Proposal
  10. Oru Yemanin Kadhal Kadhai Now Streaming on Aha Tamil: What You Need to Know
Gadgets 360 is available in
Download Our Apps
App Store App Store
Available in Hindi
App Store
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.
Trending Products »
Latest Tech News »