To
stay ahead in the social media race, Twitter after launching
its "While You Were Away" feature and group direct messaging
in January, has now introduced a new embeddable video widget for
websites.
As the name suggests, Twitter users will now be able
to embed Twitter-hosted videos on any supported website. The option can
be found under the 'more' prompt and functions in the same way regular
embedding of a tweet.
Users, on clicking the 'Embed Video' option
will see an automatic generated HTML code, which can be used on any
supporting website. While copy-pasting the HTML code, users will also
have the option to "Include Tweet when logo is clicked."
Twitter
in its blog post added
that video embeds are available for those videos which are captured
using the social media giant's Android and iOS apps, as well as from Twitter Amplify Partners.
With
the addition of this widget, Twitter seems to be trying to looking to
increase user engagement and boost sales to advertisers. Facebook has
also working
on its own videos section, and has also made some inroads in the video
embedding feature.
Twitter has lately been trying to expand its
reach by adding new widgets and other options for other websites. The
micro-blogging website last month introduced
its first official Twitter plugin for WordPress. The new plugin found
on Wordpress website includes several features like Twitter Cards,
Twitter Analytics, Follow buttons and more. It also launched the "while
you were away" recap feature for iOS and Android in January
and February
this year.
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