Question
What is the Rufus chatbot in the Amazon app?
I recently came across this new Rufus chatbot while I was using Amazon. What is it exactly? Can anyone help?
Amazon Echo Show 8 (2nd Gen)
Amazon
Rufus
AI
AT
By
Aman Tiwari
Posted On: Apr 20, 2026 05:45 PM
Posted On: Apr 20, 2026 05:45 PM
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What is the Rufus chatbot in the Amazon app?
Updated Apr 21, 2026 10:42 AM
Rufus is like that friend who shows up out of nowhere, yelling and acting like he knows your life better than you. It is simply here to give you answers to questions, show you other items, and maybe help you get through the shopping experience faster, but really, all it's doing is helping you stop endlessly scrolling through your phone out of frustration and to just buy something.
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What is the Rufus chatbot in the Amazon app?
Updated Apr 20, 2026 06:07 PM
Rufus is like that friend who shows up out of nowhere, yelling and acting like he knows your life better than you. It is simply here to give you answers to questions, show you other items, and maybe help you get through the shopping experience faster, but really, all it's doing is helping you stop endlessly scrolling through your phone out of frustration and to just buy something.
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