Question
Amazon Prime Video is adding vertical videos now?
Have you guys noticed that Amazon Prime has added clips to its navigation bar? It has added a vertical video feed to let users find their next TV or watch a series. This was previously limited to TikTok, Reels, Shorts, Netflix, and Disney Hotstar. Why do streaming platforms need to enter this space?
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By
Anushka Sharma
Posted On: May 11, 2026 06:09 PM
Posted On: May 11, 2026 06:09 PM
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Amazon Prime Video is adding vertical videos now?
Updated May 12, 2026 10:27 AM
Basically, Clips brings users a whole new dynamic to discover and browse content. Suppose you are scrolling through such a feed on Amazon Prime, and a sudden clip of a particular movie that you have not discovered yet. I have tried this feature and found it really cool!
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