Meta Says Reels Is Driving Growth Across India

Depends on the purchase honestly. For low-stakes stuff like food or gadgets, Reels work well, seeing someone actually use it tells me more than a product page ever could.
For bigger purchases I get skeptical. Thirty seconds doesn't leave room for nuance and the algorithm rewards confident claims over balanced ones.
Makes sense for Gen Z and women though, Reels are basically word of mouth made scalable.

No, I do not rely much on purchasing from Reels recommendations.