Nintendo has finally embraced smartphones with Super Mario Run. The game is now available on iOS and you play as Nintendo's most famous character, Mario. It's the Mario game people have always wanted to play on smartphones, and it has a lot of expectations to meet.
Nintendo has always made amazing games for its own consoles. Even the Nintendo Wii U, which was a failure if you compare its sales numbers against the Wii, got incredible first-party games such as Mario Kart 8. Nintendo's own games have a history of being extremely well-designed and being welcoming towards casual gamers.
Super Mario Run is a different kind of a challenge. For the first time in a very long time, Nintendo will have to make its games for other companies' platforms. Apple's iOS is a good place to start but there are many challenges here. Nintendo had to adapt the game to touch screens, and use a pricing model that works in today's smartphone market.
With a free to download game that has one Rs 620 in-app purchase to unlock the full game, Nintendo has taken a bold step. In a world where most games struggle to generate sales even when priced at Rs 60, this is a different pricing tier altogether. Can Nintendo succeed with Super Mario Run? We played the game to find out.
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