Earlier this month, the EU opened investigations into Apple's App Store and system Apple Pay, concerned about its role as a gatekeeper to its lucrative platform.
iPhone maker Apple, the target of EU antitrust investigations into key segments of its business, on Tuesday rejected accusations of market dominance, saying it competes with Google, Samsung, and other rivals.
Earlier this month, the European Commission opened investigations into Apple's App Store and mobile payment system Apple Pay, concerned about its role as a gatekeeper to its lucrative platform.
"We compete with a wide variety of companies, Google, Samsung, Huawei, Vivo, LG, Lenovo, and many more," Daniel Matray, head of Apple's App Store and Apple Media Services, told a Forum Europe online event.
"In fact, Apple does not have a dominant position in any market, and we face strong competition in every category, in tablets, wearables, desktop and notebook computers, maps, music, payments, messaging, and more," he said.
Matray defended Apple's App Store, saying the same rules apply to all developers, large and small, with 85 percent of apps not required to pay a 30 percent fee to the company which is only valid for those which use its in-app payment service.
The EU is investigating whether this requirement and rules preventing developers from informing users of cheaper products elsewhere are anti-competitive.
It is also probing Apple's terms and conditions on how its mobile payment service Apple Pay should be used in merchants' apps and websites, and also the company's refusal to allow rivals access to the payment system.
The EU investigations were prompted by a complaint by Swedish music streaming service Spotify and an e-book rival.
Matray said the App Store has boosted competition, rather than harmed rivals.
"In the nearly 12 years since the App Store debuted, the best measure of its success is the dynamism it has unleashed and the state of the app economy today," he said.
© Thomson Reuters 2020
WWDC 2020 had a lot of exciting announcements from Apple, but which are the best iOS 14 features for India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.
For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.