Apple Pay to Expand to Starbucks, Chili's, and KFC in 2016

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By Reuters | Updated: 9 October 2015 17:25 IST
Starbucks Corp coffee shops will begin accepting Apple Inc's mobile payment system in a pilot programme starting this year, Apple Vice President Jennifer Bailey said on Thursday.

KFC and Chili's restaurants also will begin accepting Apple Pay in 2016, she said at the Re/code technology conference in Half Moon Bay, California.

The service gives Apple a chance to tie customers more tightly to its phones and its smart watch, as well as to take a tiny bite from every retail transaction.

Apple launched the payment service a year ago and has claimed 2015 would be the "year of Apple Pay" as it aggressively courts retailers.

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But interviews by Reuters with analysts, merchants and others have suggested that Apple's forecast may have been too optimistic and that many retailers remain sceptical about the payment system.

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Customer demand for mobile wallets has been slow, and analysts agree that they remain a tiny percentage of U.S. retail transactions.

Brinker International owns the Chili's restaurant brand, while KFC is operated by Yum! Brands.

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© Thomson Reuters 2015

 

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Further reading: Apple, Apple Pay, Apps, Internet, KFC, Mobiles
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