Google Play Now Has an 'Android Excellence' Section With Curated Apps and Games

Google has introduced a new section in Google Play store called 'Android Excellence'. This section is meant to promote apps that have great design, performance, or follow the best practices given by the search giant itself. The newly introduced Android Excellence section can be found in the revamped Editor's Choice section and promotes content and provides recognition to the apps that follow "best practices," as per the company.

The move comes a week after Apple announced that it's completely revamping the App Store with iOS 11 to place greater focus on manual curation of apps, with daily updates in the form of lists, developer stories, and more.

"The new collections will showcase apps and games that deliver incredible user experiences on Android, use many of our best practices, and have great design, technical performance, localisation, and device optimisation," Google said in its blog post.

Google says that the Android Excellence collections will be refreshed quarterly. Currently, some of the notable mentions in the first round Android Excellence Games include Hitman GO, Pictionary, Riptide GP: Renegade, and Toca Blocks. On the other hand, some of the noteworthy names in Android Excellence Apps include Evernote, Memrise, Pocket, and Skyscanner.

As the lists will be refreshed after a considerable time, it might not be the best place to find great new apps or games but the entries that make this list are likely to get abundance of promotion and exposure. This is likely to prove as a great incentive for app developers to follow the guidelines provided by Google for Android apps.