Apple Now Lets You Watch a Rented iTunes Movie Up to 48 Hours After Starting

In a move to give its users a better entertainment experience, Apple has now extended the watching time for the movies rented on iTunes. Unlike the previous limit of just 24 hours, an iTunes-rented movie will now be accessible for up to 48 hours after hitting the play button. You can watch a movie as many times as you like within the 48-hour limit, while you have a 30-day window to begin playing a rented movie.

Apple's new watching time window for a rented movie has been mentioned in Apple's iTunes support page and was spotted by MacRumors.

This comes as a breather to the people who could not complete watching their rented movie within the earlier limit of 24 hours due to some reason. After paying the rent, you can watch a movie on devices that support iTunes - iPhone, iPad, iPod touch, Mac, Windows PC, and Apple TV.

This move comes after Apple launched its 4K HDR capable Apple TV 4K set-top box earlier this month. Apple TV can now play 4K HDR movies and videos from iTunes and other video providers such as Amazon Prime Video and Netflix. Dolby Vision movies are also supported by Apple TV 4K.