Snapdeal Launches 'The Agri Store' With Products for Farmers

The Agri Store, offering products like seeds, fertiliser and irrigation tools, among others, to farmers.

A Hindi version of the store will also be launched soon to aid farmers in making an informed decision, the company said in a statement.

"Now, farmers will be able to access products critical to their daily needs easily at the click of a button, thus bringing forth the inclusive power of digital marketplaces in the realm of agriculture as well," Snapdeal CEO and Co-founder Kunal Bahl said.

Stating that the country's 70 percent of the population in engaged in agriculture, he said, "With the store also accessible through mobile phones, we are positive that farmers will find this a convenient and efficient way to shop."

The Agri Store aims to offer wide variety of farm items from seeds to fertilisers, farming tools and irrigation tools.

More products and categories will be added in the coming weeks from merchants across the country to make 'The Agri Store' a destination of choice for farmers seeking quality products with reliable service, the statement added.

Earlier this month, Snapdeal announced the acquisition of technology platform Wishpicker.com that offers users gift options based on intelligent recommendations. The company, however, did not reveal financial details.

Bansal said that as consumer buying trends are evolving, intelligent recommendations will be one of the key drivers for business volume for sellers. This is the fifth acquisition by Snapdeal, the statement said. Earlier this year Snapdeal had acquired Doozton.com, a social product discovery technology platform, focused on the fashion and lifestyle categories.

Written with inputs from PTI