OnePlus Revamps Logo and Visual Identity, Aims to Improve Brand Recognisability

OnePlus intends to reinforce what it stands for with the new logo.

OnePlus Revamps Logo and Visual Identity, Aims to Improve Brand Recognisability

Photo Credit: OnePlus

OnePlus logo has the company name in all caps

  • OnePlus has made its new logo official
  • The company name in the logo is now all caps
  • The OnePlus website and Weibo page have been updated with the new logo

OnePlus has finally unveiled its new visual identity and logo which the company is calling the “most significant change to the OnePlus brand” since its inception. The new logo, which was first teased by the company on Weibo and then leaked via Chinese trademark office, has now been made official by the company. It comes with some design changes to the “1” as well as the ONEPLUS text which is now in all caps which, according to the global creative director of OnePlus, brings “excitement and balance” to the visual identity.

The new “1” in the logo is curvilinear while the “+” in the surrounding box has become larger and more prominent. The company states that the new larger “+” logo is a nod to the community which has been one of the main contributors to the company's ongoing success. Mats Hakansson, the global creative director of OnePlus, states, “OnePlus is not changing who we are, but reinforcing what we stand for – the true spirit of Never Settle. We always design for our users. We feel that these changes maintain the iconic elements of our brand that are beloved by our staff and our community while injecting both excitement and balance into our visual identity.”

Oneplus newlogo pressrelease inline oneplus new logo

New font to improve legibility
Photo Credit: OnePlus


OnePlus states that the new visual identity, which has a fresh colour pallet including cyan, green, magenta, indigo, and yellow is centred on OnePlus's iconic red colour scheme. This makes the design more “vibrant and lively,” while the new font “improves legibility.” The company aims to unify all interactions with OnePlus and improve recognisability.

OnePlus has worked with an external agency and a team of in-house creatives to develop this new logo. Hakansson says, “No detail is too small. By starting from thousands of user data points, the team arrived at a new holistic visual language inspired by OnePlus' burdenless philosophy.”

Ahead of the official announcement, the new logo was leaked by the Chinese trademark office which gave a glimpse at the design. Now, the China [website[( as well as the India website has been updated with the new logo and so has the Weibo page, where the company shared a bunch of images cantered on the new logo.

OnePlus 8 leaks look exciting but when will the phones launch in India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.

Affiliate links may be automatically generated - see our ethics statement for details.

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: OnePlus
Nokia 1.3 Render Leak Shows Waterdrop Notch Display, Single Rear Camera
Facebook, Google, Microsoft, Reddit, Twitter Working Together to Curb Coronavirus Misinformation
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News


Follow Us
© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »