Xolo announces three-year marketing deal with Liverpool FC

Xolo has announced a three-season partnership with England's Liverpool FC to become the official regional marketing partner of the football club for India, Sri Lanka, Nepal and Bangladesh.

Thanks to the deal, which was announced in New Delhi in the presence of Liverpool FC legend Robbie Fowler, Xolo, a sub-brand of India's Lava International Ltd, plans to launch a co-branded Xolo-Liverpool FC handset in the above-mentioned markets, in addition to offering LFC-related content on Xolo handsets. Xolo hopes that other sops like exclusive Liverpool merchandise, the chance to travel to Liverpool's home ground Anfield and the opportunity to meet current and former Liverpool FC players, will help gain a foothold amongst Liverpool's considerable fan base in India.

Commenting on the strategy behind Xolo's partnership with Liverpool FC, Vishal Sehgal, Co-Founder & Director at Lava International Ltd., said "India, today, is one of the world's fastest growing football destinations, with the sport emerging as a popular choice amongst new-age Indian audiences. Xolo has always stayed true to our brand promise of delivering 'the next level' in mobility to our consumers. We believe this partnership with Liverpool FC will help us strengthen this commitment in bringing best-in-class mobile experiences to Indian audiences."

It's noteworthy that Liverpool FC was named the most trusted football brand in India in the Brand Trust Report India 2013.

Chief Commercial Officer at Liverpool FC, Billy Hogan said, "We are delighted to announce our very first regional marketing partnership in India with Xolo, a leading smart mobile devices brand. We have millions of fans in India and we are committed to bringing the Club closer to them."

Sunil Raina, Business Head at Xolo, who signed the agreement with Liverpool Sales Director, Olly Dale at Liverpool's training ground Melwood in the presence of LFC legend Kenny Dalglish, said, "We believe that the partnership with the iconic Liverpool FC will bring many synergies and exciting opportunities to our consumers and partners in India."