Google Parent Alphabet to Launch Intrinsic Robotics Firm Under Its ‘Other Bets’ Unit

Alphabet's secretive research unit said on Friday it will launch Intrinsic, its new robotics software and artificial intelligence project, under the Google parent's segment that houses futuristic businesses such as Verily and Waymo.

To expand beyond its main search and advertising business, Google in 2015 established Alphabet as a holding company overseeing various "other bets", ranging from its autonomous vehicle unit to helium balloons that provide solar-powered internet services in remote areas.

Intrinsic develops software tools designed to make industrial robots that can be used to make everything from solar panels to cars and has been incubating its technology at Google's research unit, X, for over five years.

"We're now ready to become an independent Alphabet company, leaving the moonshot factory's rapid prototyping environment to focus on developing our product and validating our technology," said Wendy Tan White, chief executive officer of Intrinsic, adding the company was looking to hire people.

Known as Alphabet's "Moonshot Factory", X is a research and development unit that acts as a nursery for the company's many offshoot projects, such as Waymo, Wing, Makani, Loon and others, helping them take root as viable separate entities.

© Thomson Reuters 2021