Google said Tuesday it was
buying Wildfire, a startup specialising in advertising on social media such as Facebook and Twitter.
"It's a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place", Google's product management chief Jason Miller said on Wildfire via a blog post. "We're happy to share that the Wildfire team will be joining Google."
Google's happiness, no doubt, would extend to the fact they've stolen one of Facebook's biggest marketing partners from under the rival's nose. And the Facebook connection doesn't end there.
Facebook co-founder and CEO Mark Zuckerberg's youngest sister, Arielle, works for Wildfire as a junior product manager. After the acquisition, Arielle would become a Google employee and will be expected to work towards undermining her brother's domination in the social networking arena.
Commenting on the acquisition, older sis Randi Zuckerberg said via Twitter, "Congrats Wildfire! There are officially now more Zuckerberg family members working for Google than Facebook!".
That'll be one awkward family reunion alright!
Image courtesy LinkedInCongrats Wildfire! There are officially now more Zuckerberg family members working for Google than Facebook! #awkward ;)
-- Randi Zuckerberg (@randizuckerberg)
July 31, 2012