Twitter Replaces CFO Mike Gupta With Former Goldman Executive

Twitter Inc said Chief Financial Officer Mike Gupta will become senior vice president of strategic investments and named Anthony Noto as his replacement.

Noto, 46, was a managing director in Goldman Sachs' technology, media and telecom investment banking group, Twitter said in a regulatory statement.

Gupta and Noto will take up their new roles within the next 30 days, the company said.

The move by Twitter is one of several recent adjustments in the company, after it reported slower than expected user growth figures in April. In June, the company announced the resignation of Ali Rowghani, the Chief Operating Officer of the company. The micro-blogging website said it did not intend to hire a replacement for Rowghani, whose operating responsibilities would be assumed by others in the management.

Rowghani, however, would continue to be an employee of the company and act as a strategic adviser to the Chief Executive Officer Dick Costolo. Rowghani joined Twitter in 2010 as chief financial officer and became COO two years later. Before that, he served as CFO at Pixar Animation Studios. Hours after Rowghani's announcement, Chloe Sladden, the vice president of media who reported to Rowghani, said in a tweet that she had also resigned.

Twitter split the roles of COO Rowghani to Adam Bain and Gabriel Stricker. Bain is in charge of revenue and partnerships while Stricker is responsible for marketing and media, according to their latest Twitter profiles.

The micro-blogging giant earlier this week announced the acquisition of Tap Commerce, a mobile advertising firm. Tap Commerce specializes in getting people to "re-engage" with applications installed, then ignored, on smartphones or tablet computers.

Written with agency inputs