Amazon launches India Kindle Store, e-reader at Croma for Rs. 6,999

Amazon has announced that the Kindle Store is now available in India. Featuring over a million titles, the store allows consumers to purchase e-books in Indian rupees. The company has also revealed that the Kindle e-reader will now retail at Chroma stores across India.

The availability of Kindle e-reader in India will cut the long process that consumers used to face while importing it from Amazon.com until now. The e-reader has been priced starting Rs, 6,999.

According to Amazon, the Indian Kindle e-book store features titles from a range of Indian authors, including Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish Tripathi. There are some exclusive titles in the store as well such as "Love, Life and a Beer Can" by Prashant Sharma, and "Reality Bites; a not so innocent Love Story" by Anurag Anand.

"We are proud to launch this new Kindle store for Indian customers - offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors," said Russ Grandinetti, vice president of Kindle Content, Amazon.com.

Originally announced in 2007, Amazon has released a total of four generations of the e-reader until now. The latest generation Kindle Touch model features a 6-inch E-ink touch display, 4GB on-board storage and Wi-Fi/3G connectivity.

Apart from the availability of India Kindle Store and Kindle e-reader in India, the retail giant has also launched Kindle Direct Publishing (KDP) for independent authors and publishers in India. KDP is easy way for authors and publishers to make their books available to Kindle customers in India and around the world on both Kindle devices and free Kindle reading apps.