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AOC targets 10 percent market share in flat panel TV segment

AOC targets 10 percent market share in flat panel TV segment

By Press Trust of India | Updated: 15 October 2012 11:46 IST

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TPV Technology of Taiwan, which owns the AOC brand, is targeting to capture 10 percent of the flat panel TV segment in the country by next year, a company official said on Saturday.

"Our present market share is three per cent in LCD and LED segment. We are targeting to capture 10 percent next year", Seema Bhatnagar, director (TV) of TPV technology said.

Launching the first AOC brand shop here, she said AOC expects to sell three lakh units in 2012, and 10 lakh units in 2013.

Currently, the company is importing the sets from its factories in China.

To a query, Bhatnagar told reporters that the company was planning to set up a plant in India in 2014.

She said the strategy adopted by AOC was to capture the CRT (cathode ray tube) market transition by giving quality products at affordable prices.

About the company's future plans, she said the AOC tablets would be launched in the country in three months time.

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