Samsung Unveils 2018 TV Range in India With Ambient Display and S Voice

Samsung has launched its 2018 lineup of televisions in India. The company, which recently launched a cheaper 43-inch variant of its Frame TV, has refreshed its flagship QLED, mid-range UHD, and 'Make for India' Concert range of televisions.

The South Korean giant has increased its UHD lineup from 10 models to 16 models and its QLED lineup from 6 to 8 models. The former now starts at Rs. 64,900 and the latter is priced starting at Rs. 2,45,000. Televisions across both ranges now come with Samsung's One Remote with S-Voice built-in.

Samsung's 2018 QLED lineup is equipped with an 'Ambient Mode' that replicates the pattern on the wall behind the TV. This allows the televisions to blend into a room, even when they are switched off. You can take a photo of the wall behind the television via Samsung's SmartThings application. The TV then creates a matching look on the screen. The Smart Things app can also be used to connect TVs to other IoT enabled devices, send notifications and mirror your smartphone's screen.

The new Samsung QLED televisions can also display the weather and come equipped with a selection of artworks. Users can also create custom backgrounds by uploading their own photos. Another unique aspect of the QLED range is the slim, near invisible glass fibre cable, called 'Invisible Connection', which is capable of transmitting both power and data.

Samsung One Remote

The 2018 UHD lineup supports HDR and is equipped with Samsung's Dynamic Crystal Color technology that supposedly delivers crystal clear tones across an expanded colour spectrum. The TVs also have Bluetooth and S-Voice built-in and can connect to a host of IoT devices via the SmartThings application.

Samsung also refreshed its Concert series of televisions, which now have four built-in speakers rated at 10W each. The company claims Indian consumers are looking for loud volume and cinematic sound capability from their televisions and the 2018 Concert range aims to address this need.

There are two variations of the Concert Series - Smart Concert and Joy Concert. The Smart Concert lineup is equipped with Bluetooth and allows access to Netflix, YouTube, JioCinema, and Big Flix. The Smart Concert and Joy Concert range can be found in 32-inch, 43-inch and 49-inch sizes, with prices starting from Rs. 27,500.

In view of the FIFA World Cup 2018, Samsung has introduced a few offers under the 'Feel the Game' banner. The company will be offering a free Galaxy S9 (Review) with the 2018 QLED TVs along with a free soundbar or speaker with select UHD TVs. The offer will be valid across India till July 15.