Uber Central Launched, Improving the Aggregator's Enterprise Offering

Ride-hailing service Uber on Wednesday launched enterprise-ready Uber Central in the country that lets organisations provide on-demand, door-to-door transportation for their customers, clients or guests.

The customers do not need to have an Uber account, or even a smartphone, to take a ride with Uber Central.

The service is built on top of the Uber for Business (U4B) platform that enables companies or teams to set up a corporate Uber account.

With this platform, organisations using 'Uber Central' get access to the digital billing, reporting and management tools they need to efficiently manage their transportation operations.

"Our technology makes it possible to create specialised solutions that help our users have access to reliable transportation options at affordable prices. 'Uber Central' is a great example of such innovation," said Arjun Nohwar, Head, Asia Pacific, Uber for Business, in a statement.

Uber Central is Uber's first global one-to-many ride product, allowing organisations to manage multiple rides all at the same time and from the same dashboard.

"Today, 65,000 organisations across the globe including Goldman Sachs, Dell, Wunderman, Bain & Company, Airtel, AT Kearney, Reliance ADA Group and Tata Steel, etc., rely on Uber for Business," the company added.