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Aircel, Micromax announce strategic partnership, bundled offers

Aircel, Micromax announce strategic partnership, bundled offers

By Ketan Pratap | Updated: 25 September 2013 17:13 IST

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Micromax, the domestic handset manufacturer, and telecom operator Aircel have announced a strategic partnership to share their channel and retail networks, along with sales resources. The companies will also kick-start an integrated device sales activation program in the country. Both the companies have also announced reverse bundling handset offers worth Rs. 12,000 per month for a new Aircel customer using a Micromax device.

Under the new strategic partnership, Aircel has announced bundled offers for Micromax devices which include special calling benefits, data and dongles packs.

For instance, an Aircel subscriber using Micromax smartphones will now get local calling on the both 2G and 3G networks at 1paise per 2 seconds while the STD tariffs are cut-down to 1 paisa per second for initial three months. For data usage, an Aircel subscriber will get free 2GB per month data limit which again for first three months. Moreover, consumers using Micromax's dongle on Aircel network will get 500MB of free data per month for three months.

Commenting on the partnership, Anupam Vasudev, Chief Marketing Officer, Aircel, said, "Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services."

Micromax's co-founder, Vikas Jain said, "We are very happy to partner with Aircel, as this partnership will be an excellent amalgamation of Aircel's innovative offerings in the market place and superior hardware capabilities of Micromax, which will enable millions of consumers in India to enjoy seamless connectivity through affordable call rates, data usage and internet TV on Micromax devices."

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Further reading: Aircel, Micromax, Micromax mobiles, data offer, reverse bundling

Ketan Pratap

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Ketan Pratap is the Editor at Gadgets 360. His primary role - debugging the tech hype, benchmarking the future, and compiling it all into precise news, features or reviews. He has spent over 14 years calling out vaporware and identifying the best tech. He’s your guide for everything from chipsets to smart-home meltdowns. When his own batteries are low, he heads for the hills—literally. He’s someone who prefers a remote mountain pass, appreciating a 12,000-foot view that no VR ...More

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