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Apple to Reopen Its Sole Branded Store in South Korea on April 18

Apple to Reopen Its Sole Branded Store in South Korea on April 18

South Korea has largely managed to bring its coronavirus cases under control without major disruptions.

By Reuters | Updated: 17 April 2020 12:17 IST

Apple's plan of reopening the store in Seoul comes a day after it released the iPhone SE 2020

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Highlights

Seoul is the first Apple site to return to business after China
Apple reopened all 42 of its branded stores in China in March
The decision came soon after unveiling iPhone SE (2020)

Apple said on Thursday it would reopen its sole retail store in South Korea on April 18, marking it the first site to return to business after it closed all stores outside Greater China last month due to the coronavirus outbreak.

Once struggling with the first large outbreak outside China, South Korea has largely managed to bring its coronavirus cases under control without major disruptions thanks to a massive testing campaign and intensive contact tracing.

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“South Korea has shown great progress during the spread of COVID-19 and we're excited to announce the re-opening of Apple Garosugil," the company said.

The iPhone maker reopened all 42 of its branded stores in China in March, more than a month after they were shut in the wake of the pandemic.

"A focus for the store will be service and support at the Genius Bar," the company said.

"For customers who want to make a purchase, we have several options including ordering online for delivery or pick up in store."

Apple's plan of reopening the store in Seoul comes a day after it released a smaller iPhone priced at $399 (Rs. 42,500 in India), to broaden its appeal to budget-conscious customers as the COVID-19 pandemic hobbles the global economy.

Is iPhone SE the ultimate 'affordable' iPhone for India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.

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