In the first clip, Rose asks Cook, "Where is Steve in all this?", presumably a reference to Apple's latest launches - the iPhone 6, iPhone 6 Plus, Apple Watch and Apple Pay.
"Well, he's in my heart," answers Cook. "He is deep in Apple's DNA. His spirit will always be at the foundation of the company. I literally think about him every day. His office is still left as it was (on the fourth floor). His name is still on the door."
"If you think about the things that Steve stood for at a macro level," Cook continues, "he [Steve Jobs] stood for innovation; he stood for the simple, not the complex; he knew that Apple should only enter areas where we can control the primary technology; all of these things are still deep in our company. These are still things we very much believe. The strive for perfection, for being the best, for only doing the best products, for staying focussed."
"The fact that despite this table being so small that you and I are sitting at, you could put every Apple product on it. Every single one that we ship today and yet this year our revenues will be approximately $180 billion. There's probably no other company on the face of the earth that could say that."
In another clip, Cook explains how the human curation element of Beats' music streaming service convinced him that the offering was different from the competition.
The final clip has Cook saying that the experience of watching TV is still stuck in the 70s, and if Apple is working on a solution.
Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.