Instagram Surpasses Facebook, Twitter in Post Interactions: Study

Instagram surpassed Twitter, and its own parent company Facebook, in terms of post interactions, reveals a new study by Quintly.

Quintly found in a study of 5,000 Instagram profiles that the average Instagram post received 4.8 interactions (likes, comments, shares), compared with 0.72 for Facebook and 0.25 for Twitter (favourites, retweets, replies).

However, Instagram users posted less frequently than Facebook users in the first quarter of 2015, with Facebook users posting roughly 1.5 times per day, compared with once for Instagram users.

And while videos play an important role for some Instagram accounts, Quintly found that photos still made up nearly 94 percent of posts.

In recent months, Twitter has made several changes to its service with the aim to better engage users - both new and old. Last week, the micro-blogging network introduced the Highlights feature, which like the 'While You Were Away' feature is designed to help users catch up with what they have missed since they last logged in.

Also last week, Twitter allowed users to opt in to receiving direct messages from anyone - regardless if they follow each other. Earlier this month, Twitter made one of the biggest changes it has to its user interface since launch, with the aim to engage new or signed-out users - a revamped homepage that is more interactive, and gives users content to explore across several categories to get an idea of what the service offers.

Facebook during its earnings report last week revealed the Instagram had roughly 300 million users. The Instagram app was earlier this month also updated with the post notifications feature, which lets the user receive push notifications from their favourite accounts whenever a new image is posted.

Written with inputs from IANS