RIM to discontinue 16GB version of its PlayBook

Advertisement
By Press Trust of India | Updated: 8 June 2012 16:50 IST
BlackBerry maker Research in Motion (RIM) today said it will discontinue selling the 16GB version of its tablet 'PlayBook'.

"RIM will no longer be making the 16 GB model of the BlackBerry PlayBook tablet. The 16 GB PlayBook will continue to be available for distributors and retailers while quantities last," RIM said in a statement.

It, however, added that it remains committed to the tablet space and will continue with the 32 GB and 64 GB models of the BlackBerry PlayBook.

PlayBook has received lukewarm response globally. Compared to about 40 million Apple iPad users, BlackBerry had just 0.80 million tablet users in 2011, according to research firm Gartner.

Advertisement

Gartner expects the global tablet PC market to grow to 369.25 million units in 2016, with Apple contributing almost 46 per cent (169.65 million) units. RIM, on the other hand, is expected to account for just 4.86 per cent (17.83 million).

Advertisement

The Canadian firm is offering the 16GB version of the device in the country at about Rs 13,990. Launched in June last year, the company slashed prices of the PlayBook by year-end to boost demand.

The 16GB version was originally launched in India at Rs 27,990.

Advertisement

In March this year, RIM again slashed prices, this time of its 64-GB version, by around 18 per cent to Rs 19,990. The 32 GB version is available at about Rs 15,990.

The move comes amid speculations of a buy-out even as the company struggles to catch up with global rivals like Apple and Samsung in the smartphone race.

Advertisement

It has also warned that it is likely to face an operating loss in the first quarter and has hired investment banks JP Morgan and RBC Capital Markets to assist in reviewing the company's financial and business performance.

RIM is scheduled to posts its first quarter earnings on June 28.

Reports also suggest that RIM is likely to slash around 2,000 jobs worldwide as part of massive restructuring plan that will begin in the couple of weeks.

The company, however, has said it will continue to spend and hire in key areas such as those associated with the launch of its new operating system BlackBerry 10, and those tied to the growth of its application developer community.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. OnePlus Teases OnePlus Turbo 6 Series China Launch Date, Key Specs
  2. Here's How Much the Oppo Reno 15 Pro Mini Might Cost in India
  3. Vivo X300 Ultra Surfaces on Certification Website Ahead of 2026 Launch
  4. Motorola's Signature Phone Will Launch in India on This Date
  5. Here's a List of Smartphones That Will Launch in January 2026
  6. Samsung Is Reportedly Testing One UI 8.5 for These Tablet Models
  7. Realme 16 Pro+ 5G Confirmed to Launch With This Snapdragon Chipset
  8. Mystery Realme Smartphone Surfaces With 10,001mAh Battery
  9. Vijay Sales Announces Apple Days Sale With Offers on These Apple Products
  10. Foxconn's Manufacturing Expansion in India Is Straight Out of Its China Playbook
  1. New Electrochemical Method Doubles Hydrogen Output While Cutting Energy Costs
  2. JWST Spots Most Distant Supernova Ever, From 730 Million Years After Big Bang
  3. ISRO Plans Third Launch Pad at Sriharikota in Four Years to Support Heavier Satellites
  4. ISS Microgravity Experiment Reveal How Particles Behave Without Gravity
  5. Fusion Reactors Could Generate Axions, Offering a New Path to Detect Dark Matter
  6. Meant For You (2025) Now Streaming Online: What You Need to Know About this Turkish Film
  7. Constable Kanakam Season 2 OTT Release Date: When and Where to Watch it Online?
  8. Americana (2025) Now Streaming on Prime Video: What To Know About This Darkly Comic Crime Thriller
  9. Motorola Signature India Launch Date Announced; Company Teases Design, Fabric Finish
  10. Foxconn’s Manufacturing Expansion in India Is Straight Out of Its China Playbook
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.