Snapchat Gets ‘Stay Tuned’, a 3-Minute News Show Produced by NBC News

Advertisement
By Reuters | Updated: 20 July 2017 15:47 IST

NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience.

The program "Stay Tuned," produced by a 30-person team, resembles a regular news broadcast in that it is presented by a journalist seen on-screen. But it lasts just three minutes and consists of a rapid-fire series of video clips, none lasting even 10 seconds.

Like other news organisations that broadcast content on social media, mainly Facebook, NBC News uses subtitles on "Stay Tuned" so people can watch videos without sound.

Advertisement

NBC News will run the program live twice daily during the week and once a day on weekends. Recorded versions can be seen on Snapchat's Discover platform.

Advertisement

NBC will sell ad space for the program and share the revenue with Snapchat, CNBC reported. NBC News did not respond to an AFP request for confirmation of this.

NBCUniversal, the parent company of NBC and a unit of cable operator Comcast, invested $500 million (roughly Rs. 5,222 crores) in Snap, the parent company of Snapchat, when it went public in March.

Advertisement

© Thomson Reuters 2017

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: NBC, Apps, Internet, NBC Stay Tuned
Advertisement

Related Stories

Popular Mobile Brands
  1. Free Online Games: Subway Surfers, Stick Merge, Hill Climb and More Games
  1. Ryugu Samples Reveal Ancient Water Flow on Asteroid for a Billion Years
  2. Scientists Create Most Detailed Radio Map of Early Universe Using MWA
  3. Mayor of Kingstown Season 4 OTT Release: Know When, Where to Watch Jeremy Renner's Crime Drama
  4. Our Fault Is Streaming Now: Know All About This Gabriel Guevara and Nicole Wallace Starrer
  5. The Conjuring: Last Rites Is Now Streaming Online: Know Where to Watch the Latest Installment from the Horror Franchise
  6. Delhi Crime Season 3 OTT Release: Know When to Watch This Shefali Shah Thriller Series
  7. Vast Space to Launch Haven-1, the World’s First Private Space Station in 2026
  8. Atmospheric Carbon Dioxide Soars to 424PPM, Marking Biggest Yearly Jump Ever
  9. Black Hole Tears Star Apart, Sends Out Powerful Flares Six Months Later
  10. Shakthi Thirumagan OTT Release: When, Where to Watch Vijay Antony-Starrer Action Thriller Online?
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.