Tezos Blockchain Bags Partnership With Manchester United in $27 Million Deal: Report

The promotional material of Man Utd and Tezos partnership has reportedly been spotted at the Carrington training centre.

By Radhika Parashar | Updated: 4 February 2022 17:14 IST

Tezos Blockchain Bags Partnership With Manchester United in $27 Million Deal: Report

Photo Credit: Unsplash/ Kelly Sikkema

Tezos’ reported deal with Manchester United is expected to add more credibility to the blockchain

Highlights

Tezos claims to be an energy-efficient platform
Its deal with Manchester United is awaiting confirmation
Formula 1 has also partnered Tezos

Tezos, a decentralised blockchain network, has reportedly bagged a partnership with the legendary English football club Manchester United for a total of $27 million (roughly Rs. 200 crore). While the official confirmation of this development remains awaited, the deal will be a multi-year sponsorship for their training kit. The development comes after Manchester United's sponsorship deal with insurance company Aon ended last season. With this deal, the logo of Tezos is likely to appear on the jersey of football stars including that of Cristiano Ronaldo.

The promotional material of this partnership has already been recorded at the Carrington training centre where the Manchester United team practices, news portal The Athletic reported.

The Tezos blockchain claims to be an energy-efficient platform that has a native cryptocurrency called Tez.

Nike Cries Foul Over Virtual Shoes, Suing Retailer That Sells Sneaker NFTs

This reported deal with Manchester United is expected to add more credibility and recognition to the blockchain network.

This is not the first time, however, that Tezos has been selected to back a world-renowned brand.

British racing team McLaren Racing has also chosen Tezos as its official technical partner across Formula 1, INDYCAR, and esports teams.

Coachella Will Auction 10 Lifetime Entry Passes as NFTs

In October 2021, the Tezos network was used in the launch of McLaren's NFT collection. NFTs or non-fungible tokens are valuable digital collectibles with their ownerships stored on blockchain.

McLaren Racing digital collectables are coming! :raised_hands:

Introducing McLaren Racing Collective, a global community of McLaren fans and collectors, and the place to buy McLaren Racing digital collectables in the form of NFTs on the @Tezos blockchain.
— McLaren (@McLarenF1) October 20, 2021

In fact, Red Bull Racing Honda F1 team and French esports organisation Team Vitality have also entered into technical and NFT-supporting partnerships with Tezos.

Interested in cryptocurrency? We discuss all things crypto with WazirX CEO Nischal Shetty and WeekendInvesting founder Alok Jain on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Tezos, Blockchain, Manchester United

Radhika Parashar

Email Radhika

Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More