Viacom 18 Ropes in GuardianLink to Launch 'Fully Faltoo' NFT Marketplace on February 14

Fully Faltoo will offer digital art conceptualised and created by the team that brings to life brands such as MTV, Vh1, and Comedy Central in India.

Viacom 18 Ropes in GuardianLink to Launch 'Fully Faltoo' NFT Marketplace on February 14

Photo Credit: Viacom 18

Viacom 18 is stepping into the world of NFTs through its own marketplace

  • Fully Faltoo is an initiative of Viacom 18's YME division
  • GuardianLink will help develop the marketplace
  • Viacom 18's Fully Faltoo already offers preview for 4 NFTs

Viacom18's Youth, Music and English Entertainment (YME) cluster is set to enter the rapidly growing space of non-fungible tokens (NFTs), with the launch of a dedicated marketplace named “Fully Faltoo” on February 14. Viacom 18's YME division, which comprises popular brands like MTV, MTV Beats, Vh1, Comedy Central, and Colors Infinity, has roped in NFT ecosystem firm GuardianLink to help set up Fully Faltoo and allow fans the opportunity to own unique digital art pieces and exclusive collectibles from pop culture properties such as Roadies and Bakra.

"This initiative will also mark the extension of the Fully Faltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectibles," states Viacom in a press release.

The Fully Faltoo marketplace, which will go live at 5pm IST on February 14, will offer “fully valuable” digital art conceptualised and created by the Viacom 18 team. Buyers will also get an added layer of safety with GuardianLink's Anti-RIP NFT technology, meant to ensure security of minting, transferring, and storing NFTs. As is the case with all NFT drops, these collectibles can be purchased across the globe at a set auction price. Users will have to register on the platform to purchase NFTs via a custodian wallet.

As per the landing site for the marketplace, there are four particular drops available for preview, all of which are set for auction on launch day. These four NFTs include Bakra urf G.O.A.T, Rangu The Champ, Winging it aka Wing it like Wingnesh, and Many Me FTWs.

Speaking on the introduction of Viacom18's maiden NFT offering, Anshul Ailawadi, Head – YME, Viacom18, said, “The global Media and Entertainment industry has recognised the power of NFTs. As one of the world's largest media markets, India is uniquely positioned to be at the focal point of this ‘Web3 revolution'. The brands that make our YME portfolio - MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity, have always stayed ahead of the curve when it comes to emerging trends and pop culture. Our entry in the NFT space with Fully Faltoo is another step in the same direction.”

He further added, “The Fully Faltoo collection will be edgy and quirky. This is special for us as we're giving our fans a chance to own a unique piece of our legacy. We look forward to building as the go-to destination for must-have digital art.”

Interested in cryptocurrency? We discuss all things crypto with WazirX CEO Nischal Shetty and WeekendInvesting founder Alok Jain on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

Cryptocurrency is an unregulated digital currency, not a legal tender and subject to market risks. The information provided in the article is not intended to be and does not constitute financial advice, trading advice or any other advice or recommendation of any sort offered or endorsed by NDTV. NDTV shall not be responsible for any loss arising from any investment based on any perceived recommendation, forecast or any other information contained in the article.

Affiliate links may be automatically generated - see our ethics statement for details.

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Oppo Reno 7 Pro 5G Goes on Sale in India for the First Time: Price, Specifications
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News


Follow Us
© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »