Amazon Great Indian Festive Sale to Take on Flipkart's Big Billion Days

As expected, Amazon India has announced a festival special sale of its own to take on rival Flipkart. Amazon's Great Indian Festive Sale will go head to head against Flipkart's Big Billion Days from October 13 to October 17 in a bid to capture the mind- and market-share in the burgeoning Indian e-commerce space.

While Flipkart's Big Billion Days sale will be app-only, most Amazon Great Indian Festive Sale deals will be available to consumers on the Web as well as mobile and apps. However, app customers will get a few privileges under Amazon Great Indian Festive Sale's 'pehle App' philosophy. As per the Amazon Great Indian Festive Sale page, Amazon app users will get "15 minutes early access to top deals" as well as additional cash back on HDFC cards.

(Also see: Flipkart's Big Billion Days Sale: What You Can Expect and How to Make the Most of It)

In addition to that, app customers will get access to app-only Amazon Great Indian Festive Sale deals on October 16 and October 17. Amazon is also promising app users a "sneak peek" of the Amazon Great Indian Festive Sale deals before other users.

Like Flipkart's Big Billion Days, Amazon is offering its customers a bunch of tips to prepare for its Great Indian Festive Sale. Amazon wants it customers to prep for the sale by downloading the app, signing for an Amazon India account and its newsletters, and have payment and delivery address details saved on the account.

(Also see: Paytm to Hold First-Ever Festive Season Sale This Month)

Which sale are you looking forward to the most - Amazon Great Indian Festive Sale or Flipkart's Big Billion Days? Let us know via the comments.