Sundar Pichai Steps Into Huge Role as Alphabet CEO

Taking the reins as chief executive of Google parent Alphabet, the soft-spoken, Indian-born Sundar Pichai faces a host of challenges at one of the world's most valuable companies, which has become besieged by activists and political leaders. The 47-year-old Pichai, who will remain as Google CEO in addition to taking up the new post, is seen as a steadying influence at a time when the Silicon Valley titan faces an onslaught from regulators and others.

The move comes as Google co-founders Larry Page and Sergey Brin are stepping away from their roles at the company they founded two decades ago in a California garage.

Pichai will take over from Page as CEO of Alphabet, which includes Google as well as units focused on its "other bets" in areas including self-driving cars, life sciences and a variety of "moonshot" projects.

Born in the southern India city of Chennai, Pichai studied engineering at the Indian Institute of Technology (IIT) in Kharagpur before heading to the United States.

After leaving India, he earned a degree in engineering and materials science at Stanford University and a master's in business administration at the Wharton School at the University of Pennsylvania.

"He's very intelligent, very capable, seems very low-key and tempered," said Bob O'Donnell, chief analyst at Technalysis Research.

"I would think he's a calming force overall but he's got to tackle some of these issues."

Hate speech, harassment, privacy
Known for his Lanvin sneakers and easygoing style, Sundar steps into his new role as antitrust enforcers in Washington, Brussels and elsewhere are stepping up their scrutiny of Google, which is the internet's dominant search engine and also the maker of the leading Android mobile operating system.

The company has also been in the crosshairs over how it manages "hate speech" and extremist content spread online, and how it deals with children's privacy on its YouTube video service.

Recently, its employees have organised to protest what some claimed was a lack of action on sexual harassment by executives, as well as Google's dealings with the US military and border security authorities.

When Google dropped out of bidding for a massive military cloud computing contract, it faced criticism for being unpatriotic, and Pichai appeared to ease tensions with a fence-mending visit with President Donald Trump.

Last December, Pichai kept calm while testifying in Congress as he parried US lawmakers over complaints of political bias and intrusive data collection.

"We build our products in a neutral way," Pichai said in one exchange.

• Filling a void -

"His temperament seems very calm and measured, but I don't think that is the reason he is getting the top position," said Avi Greengart, of the research consultancy Techsponential.

Greengart said that Pichai was selected to be the public face of the larger company with Page and Brin fading into the background.

"As the big tech companies get in the crosshairs, you need someone who is willing to sit in that seat, and I don't think Sergey and Larry were all that interested," he said.

Greengart said putting Pichai in charge of both Alphabet and Google may be an acknowledgement that the 2015 reorganisation was a mistake and that the various operations need to be more tightly integrated.

"I don't understand the Alphabet structure," Greengart said. "There are technology platforms (within Alphabet) that need to work together."

The analyst added that Pichai has been effective in helping Google's hardware efforts, especially with its digital home products, which could help reduce its dependence on online advertising.

"It does seem clear that hardware endpoints are a big part of his Google strategy," he said.

Patrick Moorhead of Moor Insights & Strategy said it's too soon to know if Pichai is up to the task at Alphabet.

He said Pichai's priorities should be "to address the massive privacy challenges driven by the current advertising model... to defend getting broken up by regulators and finally, find non-advertising businesses to grow."

An Indian 'export'
Pichai's low-key style has kept him out of the public limelight. With interests in football and cricket, he is married to a fellow IIT student, Anjali Pichai, with whom he has two children.

He joins a long list of India-born CEOs of major global companies.

Among the most notable are Hyderabad-born Satya Nadella of Microsoft, Rajeev Suri of Nokia, Shantanu Narayen of Adobe and, until her departure last year, Indra Nooyi at PepsiCo.

Manu Kumar Jain, the Indian-born vice president of Chinese tech firm Xiaomi, welcomed the news.

"From learning alphabets in Jawahar Vidyalaya to leading "#Alphabet", one of the most valued tech companies. Congratulations @sundarpichai. You are an inspiration to all," Jain tweeted.

Indian billionaire Anand Mahindra, whose business empire spans everything from cars to real estate, congratulated Pichai, joking that India's "most robust export product is probably the 'Global CEO.'"