Aircel, Micromax announce strategic partnership, bundled offers

Micromax, the domestic handset manufacturer, and telecom operator Aircel have announced a strategic partnership to share their channel and retail networks, along with sales resources. The companies will also kick-start an integrated device sales activation program in the country. Both the companies have also announced reverse bundling handset offers worth Rs. 12,000 per month for a new Aircel customer using a Micromax device.

Under the new strategic partnership, Aircel has announced bundled offers for Micromax devices which include special calling benefits, data and dongles packs.

For instance, an Aircel subscriber using Micromax smartphones will now get local calling on the both 2G and 3G networks at 1paise per 2 seconds while the STD tariffs are cut-down to 1 paisa per second for initial three months. For data usage, an Aircel subscriber will get free 2GB per month data limit which again for first three months. Moreover, consumers using Micromax's dongle on Aircel network will get 500MB of free data per month for three months.

Commenting on the partnership, Anupam Vasudev, Chief Marketing Officer, Aircel, said, "Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services."

Micromax's co-founder, Vikas Jain said, "We are very happy to partner with Aircel, as this partnership will be an excellent amalgamation of Aircel's innovative offerings in the market place and superior hardware capabilities of Micromax, which will enable millions of consumers in India to enjoy seamless connectivity through affordable call rates, data usage and internet TV on Micromax devices."