How iPhone came to rule US smartphone sales

Advertisement
By Associated Press | Updated: 11 September 2012 12:45 IST
Since Verizon Wireless broke AT&T's exclusive grip on the iPhone last year, several other phone carriers now offer Apple's popular smartphone. On Monday, T-Mobile said it will make a stronger bid for used iPhones from AT&T as Apple prepares to launch a new version.

Here's a look at how iPhone availability has expanded in the U.S.

Coming to No. 1
AT&T Inc. was the only U.S. carrier offering the iPhone when the first model came out in 2007. It lost its exclusive status in February 2011 when Verizon Wireless, the nation's top wireless carrier, started selling the iPhone.

Another national carrier
Sprint Nextel Corp., the No. 3 carrier, also got the iPhone, starting last October with Apple Inc.'s introduction of the iPhone 4S. It also sells the iPhone 4 with AT&T and Verizon Wireless.

Advertisement

Regional offering
C Spire Wireless, a small company that provides service in Mississippi and surrounding states, started selling the iPhone late last year. It bypassed larger carriers including T-Mobile USA and U.S. Cellular in getting the right to sell it. U.S. Cellular Corp. says it turned down the chance to sell the phone because it didn't want to spend a few hundred dollars per phone, as other carriers do, so customers can buy it at Apple's listed, subsidized price.

Advertisement

Cheaper iPhones
This spring, several small, regional cellphone companies began selling the iPhone at prices that undercut the big carriers. For instance, a basic 4S model was priced at $150 through those carriers, $49 less than what national carriers charge. Carriers making this cheaper offering include NTelos Wireless of Virginia; Appalachian Wireless of Kentucky; and Alaska Communications, Matanuska Telephone Association and GCI of Alaska.

No contracts
Leap Wireless International Inc., the parent of the Cricket cellphone service, and Open Mobile, which serves Puerto Rico, started selling the latest iPhone models on a prepaid, no-contract basis this year.

Advertisement

More now, less later
Virgin Mobile USA, one of Sprint's brands for prepaid, no-contract phone service, started selling the iPhone in June. It costs $549 for a basic model, higher than the $100 charged for Sprint-branded service. However, service will cost $30 a month and won't require a contract. Sprint charges $80 per month and requires a two-year contract. The Virgin Mobile customer can save nearly $800 over two years.

Leftovers
T-Mobile doesn't sell iPhones, but it will start advertising that AT&T iPhone owners who are out of contract can switch to T-Mobile. That had been possible, but iPhones had slower speeds on T-Mobile's networks. T-Mobile has reshuffled the frequencies on its network to let it match or even exceed AT&T's data speeds on iPhones. Initially, that will be noticeable only in a few spots scattered around in such cities as New York, Seattle, Las Vegas and Washington.

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Apple iPhone, iPhone
Advertisement

Related Stories

Popular Mobile Brands
  1. OnePlus 15 Battery Capacity, Charging Speed Teased Days Ahead of Launch
  2. BSNL Samman Plan For Senior Citizens Announced at This Price
  3. Realme GT 8, Realme GT 8 Pro With Ricoh GR Optics Launched: See Price
  4. iQOO 15 Launched With Snapdragon 8 Elite Gen 5, 50-Megapixel Cameras
  5. Apple's M5-Powered MacBook Pro 14-inch, iPad Pro Now Available in India
  6. DeepSeek-OCR Could Change How AI Reads Text From Images
  7. iQOO 15 vs iPhone 17 Pro Max: Features, Price and Specifications Compared
  8. OnePlus 15 India Launch Teased; Key Features Revealed Ahead of Launch
  9. Redmi K90 Pro Max Key Features Revealed Ahead of Launch on October 23
  10. Diwali Blackout: How the AWS Outage Crippled Major Apps Across the World
  1. iQOO Neo 11 Confirmed to Come With 2K Display and 7,500mAh Battery; Colour Options Tipped
  2. MacBook Pro 14-inch (2025) and iPad Pro With M5 Chip Now Available in India: Prices and Other Details Here
  3. Samsung Galaxy XR Headset Launched With Hand Tracking, Snapdragon XR2+ Gen 2 SoC: Price, Specifications
  4. Samsung Galaxy XR Headset Launching Today: Know Price, Features, and Specifications
  5. Smartwatch Breakthrough Brings GPS Accuracy Down to a Few Centimetres
  6. SpaceX Launches 10,000th Starlink Satellite, Sets New Annual Record
  7. Scientists Discover New Seismic Clue to Predict Mount Etna Eruptions
  8. NASA and ESA Trace Mysterious Lunar Flashes to Meteors and Gas Leaks
  9. Valsala Club Is Streaming Now: Know All About the Malayali Comedy-Drama Movie
  10. Ganoshotru OTT Release: Know When and Where to Watch the Bengali Crime-Thriller Online
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.