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Micromax's Yu Yuphoria Smartphone Launch Set for May 12

Micromax's Yu Yuphoria Smartphone Launch Set for May 12

By Ketan Pratap | Updated: 13 May 2015 18:22 IST

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Micromax subsidiary Yu Televentures has announced that the successor to the Yu Yureka smartphone, the Yu Yuphoria, will be launching on May 12.

The company took to Twitter to confirm the India launch date for the Yu Yuphoria smartphone. The tweet said, "The moment of YUphoria is coming. Have you blocked your calendar?"

Yu,last month, confirmed that its next Cyanogen OS smartphone, previously codenamed Project Caesar, will be called Yuphoria. The official name of the next smartphone from Yu was crowdsourced. The company carried out a naming campaign called "#YUNameIt" via its social platform and claimed that it received over 100,000 entries.

The domestic handset maker had been lately teasing its upcoming smartphone. The company already confirmed that the Project Caesar smartphone would run Android 5.0 Lollipop.

The company previously even mocked Xiaomi's Mi devices that still ran Android 4.4 KitKat out-of-the-box while Google's Android 5.0 Lollipop has been around for some time. Details about the "Project Caesar" phone are limited at the moment.

We can expect more details about Micromax's Yu Yuphoria phone to come as the launch nears.

To recall, Yu Televentures partnered Cyanogen last year to offer a customised user experience to buyers of its Yureka smartphone and adopted an online sale strategy to counter other brands such as Motorola and Xiaomi among others.

Micromax's Yu Yureka smartphone earlier this month started receiving the Android 5.0 Lollipop-based Cyanogen OS 12 (CM12S) update. The Yu Yureka smartphone, priced at Rs. 8,999, is still on sale via Amazon India.

Yu Yuphoria

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good design
Sturdy build quality
2GB of RAM
Good pricing

Bad
Buggy performance
Average rear camera performance

Read detailed Yu phoria review

Display 5.00-inch

Processor Qualcomm Snapdragon 410 (MSM8916)

Front Camera 5-megapixel

Rear Camera 8-megapixel

RAM 2GB

Storage 16GB

Battery Capacity 2230mAh

OS Cyanogen OS 12

Resolution 720x1280 pixels

More Yu mobiles Yu mobiles price in India

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Further reading: Micromax, Micromax Mobiles, Mobiles, Yu Yuphoria, Yu Yuphoria Specifications, Yu Yureka

Ketan Pratap

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Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More