Microsoft tries to cut into mobile lifestyles with Windows 8

Advertisement
By Agence France-Presse | Updated: 25 October 2012 15:32 IST
Microsoft on Thursday will roll out a new version of its flagship Windows operating system tailored for a world shifting from personal computers to smartphones and tablets.

The software giant gambled by changing long familiar user interface features to make Windows 8 compatible with trends toward keeping programs and data in the Internet "cloud" and relying on mobile gadgets at work and at home.

"Microsoft has this vision where they want to go; and it is Windows in the cloud," said analyst Michael Cherry of Directions on Microsoft, an independent firm that tracks the Redmond, Washington-based company.

"The chasm is very big and Windows 8 is a good first step... But all of these transitions come with a little pain."

Advertisement

Microsoft will begin a live webcast from New York City at 11:15 am (1515 GMT), kicking off a day of festivities culminating in the midnight release of Windows 8 at a gala in the Big Apple.

Advertisement

The arrival of Windows 8 will coincide with the availability of Microsoft Slate tablet computers to challenge Apple's market-ruling iPads and rivals built on Google's Android software.

Slate tablets will be among Windows 8-powered devices sold in real-world Microsoft stores that will "pop up" on Friday in the United States and Canada.

Advertisement

Microsoft promised that the temporary, holiday-season shops will feature a "curated collection of Microsoft's coolest products."

Windows 8 and an accompanying version of Microsoft's free Internet Explorer web browsing program were designed to optimize touch-screen capabilities.

Advertisement

"This is an absolutely critical product," Microsoft co-founder and chairman Bill Gates said in a video interview posted on the company's website.

"It takes Windows into the world of touch, low-powered devices, really giving people the best of what we think of as a tablet-type experience and the PC experience... It is a big step."

Windows 8 will support a wide range of devices, including touch- and stylus-based smartphones and tablet PCs as well as desktop and laptop machines.

Versions of the operating system have been tailored for chips used to power various mobile devices.

The fate of Slate and other Windows 8 tablets will likely hinge on the availability and pricing of applications, since fun or functional "apps" are what people tend to love about gadgets, according to Cherry.

"Frankly, even an iPad out of the box isn't really exciting; it is a platform things can run on," the analyst said.

"The real question is how many apps really exploit the Windows 8 platform, and right now the number of apps you can truly get excited about is quite low."

Gates insisted that Microsoft would "get software developers behind this."

Apple on Tuesday introduced a fourth-generation iPad and a "mini" version of its hot-selling tablet computer while touting the fact there are more than 275,000 "apps" tailored for the tablets.

Apple also pointed out anew that iPads have been gaining popularity in businesses, long considered Microsoft technology strongholds.

Approximately 90 percent of the world's computers run on Windows software but sales of Apple Macintosh machines have outpaced the overall personal computer market for six consecutive years.

If mobile device operating systems such as those powering Android and Apple gadgets are factored into the equation, Microsoft's share drops considerably.

Windows 8 allows users to store and share personal data among various devices under the "SkyDrive" cloud computing service.

Rivals Apple and Google offer such services, which let people store digital data on servers in the Internet "cloud" and access files from devices of their choosing.

Windows 8 will be available in 109 languages across 231 markets worldwide.

It "is simply the biggest deal for this company in at least 17 years," Microsoft chief Steve Ballmer said at Windows 8 preview event, referring to the time since the launch of the game-changing Windows 95 operating system.

"It's the glue; it's the foundation of everything Microsoft is built on."

Cherry dismissed worries that Windows 8 changes, such as replacing the "start" menu with "tiles" on an opening page, will alienate long-time users.

"User interfaces should grow, adapt and change," Cherry said. "Let's give people some credit that they will get it."

Forrester analyst Frank Gillett said he considers Windows 8 the most "radical" change for the operating system since the original Windows replaced DOS software in the early 1990s.

It remains to be seen how quickly Windows 8 will be adopted by businesses, which remain cautious after problems with the Vista version of the operating system generations earlier, and that follow their own timelines for updating technology.

Microsoft reported that pre-sales of Windows 8 have outstripped those of its predecessor by 40 percent.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. YouTuber Shows Off Samsung Galaxy S26 Ultra Alongside the iPhone 17 Pro Max
  2. Apple Said to Plan Five Launches at March 'Special Experience' Event
  3. Who Is Asha Sharma, the New Xbox Chief Replacing Phil Spencer?
  4. iPhone 17, iPhone 16 Discounted in Croma Everything Apple Sale
  5. Samsung Galaxy S26 Ultra Leak Suggests It May Skip Battery, Camera Upgrades
  6. LG Gram 14 (2026) Launched With Up to Ryzen AI 7 450 Processor: See Price
  7. Apple's iPhone 18 Pro Models Could Come in a New Deep Red Colourway
  8. Galaxy S26 Ultra Retail Unit Leaks Before Launch, Showcasing Privacy Screen
  9. Croma Everything Apple Sale Brings Discount on MacBook Pro M5 (2025), iPad Pro, and More
  10. Apple's AI Pendant Said to Use In-House Visual Intelligence Models
  1. Samsung Galaxy S26 Ultra 'Privacy Display' Feature to Arrive on Other Flagship Android Phones, Tipster Claims
  2. Croma Everything Apple Sale Brings Discount on MacBook Pro M5 (2025), iPad Pro, and More
  3. iPhone 17, iPhone 16 and Other Models Discounted in Croma Everything Apple Sale: Best Deals, Offers
  4. Apple Reportedly Exploring Deep Red iPhone 18 Pro Colour; iPhone Fold to Have 'Utilitarian' Shades
  5. Apple Said to Be Developing Visual Intelligence Models for AI Pendant, Other Upcoming Wearables
  6. Nothing Headphone (a) Reportedly Listed on IMDA Certification Database Hinting at Imminent Global Launch
  7. Samsung Galaxy S26 Ultra Seen Alongside iPhone 17 Pro Max as YouTuber Purchases Handset Ahead of Galaxy Unpacked
  8. LG Gram 14 (2026) With Up to AMD Ryzen AI 7 450 Processor, 72Wh Battery Launched: Price, Features
  9. Samsung Galaxy S26 Ultra Retail Unit Surfaces Ahead of Unpacked Event, Highlighting Privacy Screen Feature
  10. Samsung Galaxy S26 Ultra Marketing Images Leaked; Could Arrive Without Battery, Camera Upgrades
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.