Microsoft releases first Surface tablet commercial

Advertisement
By KS Sandhya Iyer | Updated: 16 October 2012 17:42 IST
It's been just a day since we saw Microsoft's first official commercial for its Windows 8 OS as part of the company's marketing campaign. Now the software giant has released another commercial for its highly anticipated Surface tablet, also a first-of-its-kind.

Dubbed as 'The Surface Movement', the enthusiastic 1 minute TV spot highlights the device's magnetic and easily detachable keyboard that also comes with a kickstand. It features various dancers displaying movements and acrobatic skills to the click sound of the keyboard and the kickstand. The ad ends with the product name reminding users to "click in at microsoft.com" on 10/26.

The Surface tablet was initially announced by Microsoft at an event in June. There are two versions of the tablet. While one runs on Windows RT with an ARM-based processor, the other will feature Windows 8 Pro.

The Surface sports a 10.6-inch screen and comes in an aspect ratio of 16:9, which is well suited for widescreen viewing. The new family of computing devices, as Microsoft calls it, is directly competing against Apple's iPad and other lightweight hybrids.

Both devices include ultra-thin covers that double up as a keyboard and will be available in a range of colours as well. The Pro version also comes with a stylus that snaps on magnetically to the side of the tablet and allows users to jot down notes.

This is Microsoft's first attempt at a tablet. While Acer has tagged Microsoft's new idea as "think twice" to venture into the tablet arena, reports have already hinted at a Surface 2 already in the making. But for now, we'd like to stick to the schedule and let Microsoft do the talking on October 26 as it begins the sale of its Surface tablets alongside the Windows 8 launch.


Microsoft Surface in pictures


Enjoy "The Surface Movement".

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Oppo Teases Find X10 and Find X10 Pro Max 200-Megapixel Cameras
  2. iQOO Z11xa 5G With the Dimensity 7400 Turbo SoC Debuts in India: See Price
  3. Tecno Camon Slim 5G With 6.59mm Thickness Announced: See Specifications
  1. Rocket Loses $287,000 in Attack Targeting Dormant Perpetual Market
  2. WhatsApp May Launch a Guest Calls Feature, Allowing People Without an Account to Join Calls
  3. Sony and Guerrilla Games Reportedly Working on a New Killzone Project
  4. Ai+ Nova 2 Power Confirmed to Launch in India Soon; Teased to Feature 7,000mAh Battery, MediaTek Dimensity 7100 SoC
  5. Ripple’s Swell 2026 to Feature Former RBI Governor Raghuram Rajan at Institutional Summit
  6. iQOO 16 Tipped to Launch in September With Snapdragon 8 Elite Gen 6 Chip
  7. iQOO Pad Ultra Tipped to Launch With 8.8-Inch OLED Display, Snapdragon 8 Elite Gen 6 SoC, and More
  8. OnePlus 16 Tipped to Feature 9,000mAh Battery and 185Hz Display
  9. Samsung Galaxy A57, Galaxy A37 Prices Reportedly Hiked in India by Up to Rs 6,000: Here's What You Need to Know
  10. Oppo Teases New Smartphone Launch in India; Could Be F35 Pro With 10,000mAh Battery
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.