Mahindra XUV400 Electric SUV Launched, Firm Says it Plans to Deliver 20,000 Units Within First Year

Mahindra & Mahindra Limited on Monday said it aims to deliver 20,000 units of its electric SUV XUV400, which has been launched at an introductory price starting at Rs. 15.99 lakh, in the first year of hitting the market. M&M, which had unveiled the XUV400 in September last year, said the vehicle would be launched in two variants across 34 cities in phase I.

Bookings for the XUV400 will start from January 26, 2023 and the deliveries will begin in March 2023 for 'EL' variant and during Diwali festive season for 'EC' variant, the company said in a statement.

The EC variant comes with a 34.5kWh battery with a range of 375km. It will be available with two charger options — 3.3kW priced at Rs. 15.99 lakh and 7.2kW at Rs 16.49 lakh.

On the other hand, the EL trim has a 39.4kWh battery with a range of 456km with 7.2kW charger and is priced at Rs. 18.99 lakh, it said in a statement.

The introductory prices are applicable for first 5,000 bookings of each of variants — EC and EL, it said.

Further, M&M said that it "aims to deliver 20,000 units of the XUV400 within a year of its launch, considering the challenges of the structural gap between the demand and supply of automotive-grade semiconductors and the availability of battery packs".

"This is a brand that we have developed specifically for those customers who want to be in charge of a more sustainable tomorrow. We are confident that our first electric SUV will excite and inspire more consumers in India to go electric," M&M President – Automotive Sector Veejay Nakra said.

The XUV400 will play in the compact electric SUV segment currently dominated by Tata Motors' NexonEV range available at a price range of Rs. 14.99 lakh and Rs. 20.04 lakh.