Sony Launches 6 Bravia 4K Televisions in India, Starting Rs. 1,74,900

Sony on Tuesday announced the launch of 6 new Bravia 4K televisions in 3 new series in India. While 4 are already available in the country, ranging in price from Rs. 1,74,900 to Rs. 7,04,900, 2 others will be released in India by the end of September.

The Japanese consumer electronics giant said the 6 new Bravia 4K TVs offer "excellent picture and audio quality, while featuring a bevy of new features will appeal to the discerning consumer."

Sony says, "All 6 of the new 4K models offered by Sony will incorporate the powerful picture processing engine, 4K X-Reality PRO, which uses a combination of unique up-scaling and super resolution technology from Sony to offer any content in beautiful and stunning 4K resolution."

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All 6 new models also support HDMI 2.0, which Sony says gives them the ability to display 4K/60p content. The models will also be equipped with a new decoder which supports HEVC and can playback 4K/60p content from Internet streaming services and USB playback. The TVs are also compatible with MHL 3.0, which supports 4K output from smartphones and tablets

Other features included on Sony's new Bravia 4K TVs include X-tended Dynamic Range (for a higher dynamic range of brightness with a proprietary backlighting algorithm), Triluminos display (for a wider gamut of colours), and a Wedge form factor for increased stability (on select models).

The company is also introducing 'One-Flick Entertainment,' a feature that allows viewers to quickly browse content across different sources at home. The bundled One-Flick Remote Control gives users 'intuitive control', with simple swipes allowing users to access both offline and online content. By touching compatible NFC-enabled smartphones or tablets to the One-Flick Remote Control, users can see content stored on those devices.

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Also on the new Sony Bravia 4K televisions is the 'Social Viewing' feature, which enables users to Skype chat (with the built-in camera) apart from keeping track of their social media accounts.

Sony has detailed pricing for the 4 already available Bravia 4K TVs, with the 79-inch Bravia KD-79X9000B priced at Rs. 7,04,900, the 55-inch Bravia KD-55X9000B priced at Rs. 3,14,900, the 55-inch Bravia KD-55X8500B priced at Rs. 2,54,900, and the 49-inch Bravia KD-49X8500B priced at Rs. 1,74,900. The 85-inch Sony Bravia KD-85X9500B and 65-inch Bravia KD-65X9000B will be released by the end of September - with prices only revealed then.

Written with inputs from PTI