Yahoo Unveils 18 New Online Video Series

Advertisement
By Agence France-Presse | Updated: 28 April 2015 13:46 IST
US Internet giant Yahoo said Monday it was expanding its online offerings, unveiling 18 new video series with which it hopes to attract a larger audience and advertisers.

Of these, 14 will be featured in Yahoo's digital magazines, which focus on beauty, show business and finance.

I Am Naomi, starring model Naomi Campbell, and Riding Shotgun with Michelle Rodriguez, which will feature actress Michelle Rodriguez driving cars, are among the new offerings.

Music will be another big focus for the company as it courts millennials. It will be extending a deal with Live Nation to broadcast music festivals, and will join iHeartMedia to broadcast other music events.

Advertisement

Electronic dance music will be the theme of Ultimate DJ, produced by Simon Cowell.

Advertisement

And Yahoo unveiled a new long-form series: a comedy called The Pursuit aimed at millennials in the digital age.

Chief executive Marissa Mayer is trying to get Yahoo back on the growth track.

Advertisement

"Yahoo is amidst a multi-year transformation to return an iconic company to greatness," Mayer said in an earnings statement last week.

"This quarter, we saw encouraging revenue growth of eight percent, with display revenue growing a modest two percent and search growing 20 percent."

Advertisement

Yahoo has been under pressure from activist shareholders to deliver more value with lower costs and a narrower focus.

Mayer spent more than $1 billion to acquire the blogging platform Tumblr to reach a younger market segment and has made a push to focus more on mobile content and search.

But Yahoo remains far behind search market leader Google, based on market surveys.

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Home entertainment, Internet, Yahoo
Advertisement

Related Stories

Popular Mobile Brands
  1. Moto Book 60 Pro With Up to Intel Core Ultra 7 CPU Launched in India
  2. OnePlus 15 Will Swap Hasselblad-Tuned Cameras for This New Image Engine
  3. Lenovo Unveils Second-Gen Legion Go Handheld With Big Upgrades, Bigger Price
  4. Amazon Great Indian Festival 2025: Smartphone Deals Teased Ahead of Sale
  5. IFA 2025: Motorola Edge 60 Neo Unveiled Alongside Moto G06, Moto G06 Power
  6. Amazon Great Indian Festival Sale 2025: Deals on Laptops, Tablets Teased
  7. Lava Bold N1 5G Launches in India Under Rs. 7,500 With These Features
  8. Nubia Air Unveiled at IFA 2025 With a Slim 5.9mm Profile and a Big Battery
  9. Nothing Ear 3 Teaser Drops Ahead of Imminent Launch
  1. Who Is Amit Kshatriya: Indian-Origin Appointed as NASA’s Associate Administrator
  2. Astronomers Discover Stellar Graveyard Filled With Black Hole and Neutron Star Collisions
  3. Scientists Visualize New Gold Quantum Needles at Nanoscale
  4. NASA and NOAA Set to Launch Solar Probes for Space Weather Forecasting
  5. Qualcomm Partners BMW to Bring New Automated Driving System to BMW iX3 SUV
  6. James Webb Spots Bizarre Planet-Forming Disk Full of Carbon Dioxide
  7. IFA 2025: Lenovo Legion Pro 7 (2025) With Nvidia RTX 5080 GPU Unveiled Alongside ThinkBook VertiFlex Concept
  8. Google Reportedly Lists New Outdoor and Indoor Nest Cam Models Alongside Nest Doorbell in Google Home App
  9. Samsung Galaxy Tab S11, Galaxy Tab S11 Ultra Price in India Announced; Pre-Orders Open Ahead of Sale
  10. Nubia Air Launched at IFA 2025 With Sleek 5.9mm Profile and 5,000mAh Battery: Price, Specifications
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.