Yahoo Unveils 18 New Online Video Series

Advertisement
By Agence France-Presse | Updated: 28 April 2015 13:46 IST
US Internet giant Yahoo said Monday it was expanding its online offerings, unveiling 18 new video series with which it hopes to attract a larger audience and advertisers.

Of these, 14 will be featured in Yahoo's digital magazines, which focus on beauty, show business and finance.

I Am Naomi, starring model Naomi Campbell, and Riding Shotgun with Michelle Rodriguez, which will feature actress Michelle Rodriguez driving cars, are among the new offerings.

Advertisement

Music will be another big focus for the company as it courts millennials. It will be extending a deal with Live Nation to broadcast music festivals, and will join iHeartMedia to broadcast other music events.

Electronic dance music will be the theme of Ultimate DJ, produced by Simon Cowell.

And Yahoo unveiled a new long-form series: a comedy called The Pursuit aimed at millennials in the digital age.

Chief executive Marissa Mayer is trying to get Yahoo back on the growth track.

Advertisement

"Yahoo is amidst a multi-year transformation to return an iconic company to greatness," Mayer said in an earnings statement last week.

"This quarter, we saw encouraging revenue growth of eight percent, with display revenue growing a modest two percent and search growing 20 percent."

Advertisement

Yahoo has been under pressure from activist shareholders to deliver more value with lower costs and a narrower focus.

Mayer spent more than $1 billion to acquire the blogging platform Tumblr to reach a younger market segment and has made a push to focus more on mobile content and search.

Advertisement

But Yahoo remains far behind search market leader Google, based on market surveys.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Home entertainment, Internet, Yahoo
Advertisement

Related Stories

Popular Mobile Brands
  1. Best Phones With Telephoto Cameras Under Rs. 40,000
  2. OnePlus 16 vs iQOO 16: Price and Specifications Compared
  1. Samsung Galaxy F70 5G With 5,000mAh Battery, 50-Megapixel Camera Goes on Sale in India: Price, Offers
  2. Apple ‘Pro and Tell’ Event Set for Next Week; First MacBook With Touchscreen, New iPad Mini and More Expected to Launch
  3. Cysic Shuts Down Bridge After Attacker Illegally Creates 10 Million CYS Tokens
  4. JPM Coin Arrives on Ethereum as JPMorgan Expands Institutional Payments
  5. Vivo V80 FE Reportedly Spotted on BIS Certification Website, India Launch Seems Imminent
  6. Airtel’s New Recharges in India Announced: Rs. 185, Rs. 203 and Rs. 206 Voice-Only Plans Details
  7. Vivo X500 Ultra Leak Reveals Launch Timeline, Chipset, Display and Key Specifications
  8. iQOO Neo 12 Launch Date Announced; Design, Colour Options Teased
  9. Qubic Halts Chain as Attacker Exploits Weak Seeds to Drain 1,400 Wallets
  10. iPhone Duo Battery Capacity Revealed Days Before Foldable Goes on Sale
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.