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Twitter Reportedly Considering Sale of Vine Instead of Discontinuation

Twitter Reportedly Considering Sale of Vine Instead of Discontinuation
  • Twitter considers selling off its Vine app
  • Messaging app Line has also shown interest to buy the app
  • Twitter had announced last month that it was discontinuing Vine

Last month, Twitter announced that it is discontinuing its video-sharing mobile Vine app as the social media giant looked to cut costs by letting go of workforce and vegetating verticals. However, fresh reports claims that Twitter may just change its decision, and sell the app to someone else instead.

TechCrunch reports that there have been many bids from companies like Line (Japanese messaging platform), and Twitter is now considering offers to sell off the app instead of killing it. The company is currently in process of narrowing down the bids, and the report states that Twitter is now seriously considering five companies.

Citing anonymous sources, the report states that the bids are not that high, and some of the companies have even quoted below $10 million. However, it's still a better option for Twitter than discontinuing it altogether. A shift in management would bring back hope of revival of the now-stagnant app. Even PornHub was reported to have made a bid to Twitter.

Twitter, in October, said that while it was discontinuing the app and would not support it, it would still keep the app live for users to save their media, and the website alive for people to continue to consume already published Vines. The social media company's growth rate has been slowing down significantly, and the company also confirmed that it was cutting down 9 percent of its global workforce, after no respite in financial numbers in the third quarter. The social network has been struggling to sign up new users amid competition from nimbler rivals such as Instagram and Snapchat.


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