Tata Subsidiary Launches PaySmart Prepaid Payment Card Service

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By Indo-Asian News Service | Updated: 29 January 2015 13:19 IST
Tata's Teleservices Ltd.'s subsidiary MMPL (My Mobile Payments Limited) Wednesday unveiled a smart prepaid payment card service in Bengaluru in partnership with Ratnakar Bank Ltd., a regional bank in Karnataka.

"The PaySmart prepaid card will allow our customers to shift to an easy, secure and private payment mode from traditional cash-based transactions," the Tata arm said in a statement here.

Armed with a licence from the Reserve Bank of India (RBI), the subsidiary offers prepaid instrument services across the country using mobile technology to meet the financial needs of the people.

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The card will enable the company's (mRupee) customers to draw cash from Visa-licenced ATMs (automatic teller machines) as well as pay for goods and services at all merchants accepting Visa debit/credit cards across the country.

"Keeping financial inclusion in mind, we have created a product for all customers who can have a choice of cashless dealings," MMPL chief operating officer Pradeep Sampath said on the occasion.

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Unlike other offerings in mobile money, PaySmart card enables users to address the cash out gap, which is unavailable with semi-closed wallets.

The minimum money value the PaySmart card is Rs. 200 and maximum Rs. 1,00,000 at any point in time.

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"More than technology, digital innovations will transform our way of life. We are confident that prepaid card service will lead to a cashless society soon," Ratnakar Bank vice-president Ritesh Pai said in the statement.

The novel service does not require its user to have a bank account to transact or draw money from Visa-ATM kiosks.

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The 72-year-old bank has 180 branches and 350 ATMs across 13 states and union territories and caters to 100,000 accounts under a new management since 2010.

 

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