Over 200 million Windows 8 copies sold, but adoption slower than Windows 7

The latest Windows 8 sales figure, announced by Reller at a Goldman Sachs technology conference on Thursday, is the first that Microsoft has made public for more than six months.

The relatively slow sales of Windows 8, and its latest incarnation Windows 8.1 (Review), reflect a steady two-year decline in personal computer sales, as smartphones and tablet sales explode. Sales of tablets are set to overtake PCs worldwide next year.

Windows 8 was designed as a flexible new system that would work equally well on desktops PCs and touchscreen tablets, but it ended up alienating many traditional users, while the company's Surface (Review I Pictures) tablet has not won over many Apple Inc iPad users.

More worryingly for Microsoft, the number of people actually using Windows 8 is persistently low. While many businesses technically have purchased Windows 8 licenses, few have installed the system on office machines.

According to tech statistics firm NetMarketShare, only about 11 percent of PC users worldwide are using Windows 8 or 8.1. Meanwhile, 48 percent are sticking with Windows 7 and 29 percent are still running Windows XP, which is more than a decade old.

Windows 7, helped by the fact that it replaced the generally unpopular Windows Vista, is Microsoft's most successful operating system to date, selling more than 450 million licenses.

(Also see: Windows 8 to Windows 8.1: Microsoft's journey redesigning its hybrid OS)

© Thomson Reuters 2014