Tim Cook Sees Pay Decrease Along With Apple Performance

Cook received $7.7 million as incentive bonus in 2019 compared to $12 million in 2018.

Advertisement
By Agence France-Presse | Updated: 4 January 2020 11:50 IST
Highlights
  • Apple exceeded its sales target by only 28 percent
  • Cook's pay was reported to include another $885,000 worth of benefits
  • Apple has been shifting to earnings from digital content and services

Tim Cook, who took home $15.7 million in 2018, is paid a base salary of $3 million in 2019

Apple chief Tim Cook saw his annual pay slip to $11.6 million (roughly Rs. 83.24 crores) in 2019 after the company registered a weaker financial performance compared with the previous year, according to documents filed Friday. Cook, who took home $15.7 million (roughly Rs. 112.66 crores) in 2018, is paid a base salary of $3 million, in addition to a bonus and various compensations. His 2019 incentive bonus, which is tied to Apple's performance, tallied about $7.7 million (roughly Rs. 55.25 crores), and was calculated based on the fact that Apple exceeded its sales target by only 28 percent.

That compared with $12 million (roughly Rs. 86.11 crores) in 2018, based on the company exceeding its sales target by 100 percent, the filing with the Securities and Exchange Commission said.

Cook's 2019 pay was also reported to include another $885,000 (roughly Rs. 635.08 lakhs) worth of benefits, most of which were for security and use of a private jet.

Advertisement

"For security and efficiency reasons, the board requires Mr. Cook to use private aircraft for all business and personal travel," the filing said.

Apart from his salary, Cook also saw more than $113 million (roughly Rs. 810 crores) worth of Apple shares become vested as part of his long-term compensation as head of the firm, according to the filing.

As iPhone sales have weakened, Apple has been shifting to earnings from digital content and services sold to the legions of fans of its devices.

Advertisement

Apple reported net sales of $260.2 billion (roughly Rs. 18,67,221 crores) and operating income of $63.9 billion (roughly Rs. 4,58,552 crores) for 2019, it said in the filing.

 

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Further reading: Apple CEO, Apple, Tim Cook
Advertisement

Related Stories

Popular Mobile Brands
  1. AGS 28 OTT Release: Know Where to Watch The Arjun, Abhirami-Starrer
  2. Ustaad Bhagat Singh OTT Release: When, Where to Watch the Telugu Action Drama
  3. Hackers Steal Hundreds of Gigabytes of Data from European Space Agency
  1. NASA Confirms Expedition 74 Will Continue ISS Work After Crew-11 Exit
  2. European Space Agency Hit by Cyberattacks, Hundreds of Gigabytes of Data Stolen by Hackers
  3. Ustaad Bhagat Singh OTT Release: When, Where to Watch Harish Shankar's Telugu Action Drama Film
  4. Bha Bha Ba is Now Streaming: All You Need to Know About This Malayalam Comedy Thriller Film
  5. World’s Biggest Alien Search Enters Final Stage With 100 Mystery Signals
  6. NASA Pulls Out Artemis II Rocket to Launch Pad Ahead of Historic Moon Mission
  7. Shambhala OTT Release: When, Where to Watch the Telugu Supernatural Horror Film
  8. AGS 28 OTT Release: Know Where to Watch This Tamil Entertainer Starring Arjun, Abhirami
  9. Avatar: Fire and Ash OTT Release: When, Where to Watch James Cameron’s Epic Sci-Fi Fantasy
  10. OpenAI to Begin Testing Ads in ChatGPT, Says Responses Will Not Be Influenced
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.