Tim Cook Sees Pay Decrease Along With Apple Performance

Cook received $7.7 million as incentive bonus in 2019 compared to $12 million in 2018.

Advertisement
By Agence France-Presse | Updated: 4 January 2020 11:50 IST
Highlights
  • Apple exceeded its sales target by only 28 percent
  • Cook's pay was reported to include another $885,000 worth of benefits
  • Apple has been shifting to earnings from digital content and services

Tim Cook, who took home $15.7 million in 2018, is paid a base salary of $3 million in 2019

Apple chief Tim Cook saw his annual pay slip to $11.6 million (roughly Rs. 83.24 crores) in 2019 after the company registered a weaker financial performance compared with the previous year, according to documents filed Friday. Cook, who took home $15.7 million (roughly Rs. 112.66 crores) in 2018, is paid a base salary of $3 million, in addition to a bonus and various compensations. His 2019 incentive bonus, which is tied to Apple's performance, tallied about $7.7 million (roughly Rs. 55.25 crores), and was calculated based on the fact that Apple exceeded its sales target by only 28 percent.

That compared with $12 million (roughly Rs. 86.11 crores) in 2018, based on the company exceeding its sales target by 100 percent, the filing with the Securities and Exchange Commission said.

Advertisement

Cook's 2019 pay was also reported to include another $885,000 (roughly Rs. 635.08 lakhs) worth of benefits, most of which were for security and use of a private jet.

"For security and efficiency reasons, the board requires Mr. Cook to use private aircraft for all business and personal travel," the filing said.

Advertisement

Apart from his salary, Cook also saw more than $113 million (roughly Rs. 810 crores) worth of Apple shares become vested as part of his long-term compensation as head of the firm, according to the filing.

As iPhone sales have weakened, Apple has been shifting to earnings from digital content and services sold to the legions of fans of its devices.

Advertisement

Apple reported net sales of $260.2 billion (roughly Rs. 18,67,221 crores) and operating income of $63.9 billion (roughly Rs. 4,58,552 crores) for 2019, it said in the filing.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Apple CEO, Apple, Tim Cook
Advertisement

Related Stories

Popular Mobile Brands
  1. Garmin Cirqa Smart Band With a Screen-Free Design Arrives at This Price
  2. Samsung Galaxy Unpacked 2026 LIVE: What Samsung Might Launch Today
  3. Vivo S2 India Launch On the Horizon as Promotional Poster Leaks
  4. Redmi Note 17 Pro Max Listed on NBTC Website Ahead of Imminent Launch
  5. Here's How Much the Redmi Note 17 Could Cost in India
  6. These OnePlus Smartphones Could Receive the ColorOS 17 Update in India
  7. OnePlus N6x Design, Colour Options Teased Ahead of India Launch
  1. Google Launches Gemini 3.6 Flash and Gemini 3.5 Flash-Lite, Reveals Gemini 4 to Be in Training
  2. Garmin Cirqa Smart Band Launched With a Screen-Free Design, Sleep Tracking Functionality: Price, Features
  3. Instagram Now Lets Users Swap Music on Published Feed Posts and Carousels
  4. Redmi Note 17 Price in India and Key Specifications Tipped Ahead of Launch
  5. TSMC Plans Up to 10 Percent Chip Price Hike Amid Soaring Production Costs: Report
  6. Samsung to Reportedly Showcase Smart Glasses With Snapdragon AR1 Gen 1 Chip at Galaxy Unpacked
  7. Vivo S2 India Launch Reportedly On the Horizon as Promotional Poster Leaks
  8. Samsung Galaxy Unpacked Event Today: How to Watch Galaxy Z Fold 8 Ultra, Galaxy Z Flip 8, Galaxy Watch 9 Launch Live
  9. Offline UPI Payments With NFC Support Could Launch in India Soon
  10. Samsung Galaxy S26 Ultra's Privacy Display Feature Gets a Major Upgrade in One UI 9 Beta
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.