Facebook to Launch Clubhouse Competitor, Podcast Discovery Tool Among ‘Social Audio’ Products Today: Report

Facebook Hotline that could compete with Clubhouse was spotted in testing recently.

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By Reuters | Updated: 19 April 2021 10:32 IST
Highlights
  • The announcement will be made on Monday
  • Facebook started public testing of application dubbed Hotline this month
  • This Q&A product combines audio with text and video elements

Facebook will launch a product allowing users to record brief voice messages and post them in newsfeeds

Facebook will announce a series of products under the umbrella of "social audio" on Monday, including its take on audio-chat app Clubhouse and a push into podcast discovery and distribution, Recode reported on Sunday.

These plans include an audio version of Rooms, a video-conferencing product Facebook launched a year ago. The Clubhouse-like product will let groups of people listen to and interact with speakers on a virtual "stage", the report added.

Facebook will also launch a product allowing its users to record brief voice messages and post them in their newsfeeds, and a podcast discovery product that will be connected with Spotify, according to the report, which cited sources.

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The announcement will be made on Monday but some products will not show up for a while, the report added.

A Facebook spokeswoman declined to comment. Spotify did not immediately respond to a request for comment on Sunday.

Facebook started public testing of a new application dubbed Hotline earlier this month, where creators can speak and take live questions from an audience.

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This Q&A product combines audio with text and video elements and comes as social media platforms experiment with a rush of new live audio features.

The success of the invite-only, year-old app Clubhouse, which has reported 10 million weekly active users, has demonstrated the potential of audio chat services, particularly during the COVID-19 pandemic.

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Twitter has been testing its audio feature Spaces and Facebook is also dabbling with a live audio room offering within its Messenger Rooms.

© Thomson Reuters 2021
 


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Further reading: Facebook, Clubhouse, Facebook Hotline
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