Snapchat Claims 1 Billion Stories Are Viewed Each Day, Outpacing Snaps

Snapchat has unveiled that its Stories feature is now the app's most popular feature, leaving behind the ephemeral Snaps feature that made the app famous.

Speaking to The Verge, Snapchat claimed that 1 billion Stories are now viewed each day, shooting up from 500 million just two months ago.

The Snapchat Stories feature was launched late last year, and lets users create a set of images that stays available to view for 24 hours before disappearing. These stories can be viewed by the user's friends, or by anyone, depending on the user's chosen settings.

Snapchat last week revealed its Our Story feature through which users who are at the same event location can contribute Snaps to the same Story. The disappearing image and text messaging service also announced that it is making the Our Story feature available for the first time with the Electric Daisy Carnival event, which happened from June 20 to June 22.

Last week Snapchat detailed the process, and said "If you're at Electric Daisy Carnival, simply add a Snap to 'Our EDC Story' that appears in your 'Send to...' page. You'll need to turn on location services to let Snapchat know that you're actually at the event. We don't store your location. If you can't make it to Electric Daisy Carnival, add EDCLive on Snapchat to check out the event - live - through a series of Snaps!"

Facebook recently rolled out its own ephemeral messaging app, Slingshot. Prior to this, in May, Snapchat added two new features: text chats (instant messaging) and video calls to its app.