Warner Music Group Partners With Splinterlands to Work on Arcade-Style Play-to-Earn Games

The partnership will produce mobile-friendly arcade-style gaming for wider adoption while adding a revenue stream for artists.

Warner Music Group Partners With Splinterlands to Work on Arcade-Style Play-to-Earn Games

Photo Credit: Twitter/ Splinterlands

Warner Music Group is working with blockchain gaming developer Splinterlands

Highlights
  • Music industry titans are increasingly swaying towards Web3 opportunities
  • Splinterlands and WMG artists will develop arcade-style games
  • Splinterlands is a fantasy-themed collectible card game

Warner Music Group (WMG) has announced a partnership with blockchain-based trading card game Splinterlands in a first-of-its-kind deal that will enable select WMG artists to create and develop unique, play-to-earn (P2E), arcade-style blockchain games. The deal aims to help artists leverage their influence and creativity to develop arcade-like games for the GameFi market, while also creating a new revenue stream thanks to in-game tokenisation. Developed by the company of the same name, Splinterlands is a fantasy-themed collectible trading card game first launched on the Hive blockchain.

Splinterlands and WMG have opted to work on an arcade-style gaming experience for this particular venture in order to ensure that the games are accessible to the masses. Both companies are also of the opinion that it is easier to build larger user communities using arcade-style games.

The company's fantasy-themed collectible card game, Splinterlands currently boasts 1.8 million registered users, 450,000 daily users, and a recently passed billion battle milestone. Splinterlands lets players own their in-game assets as NFTs stored on Hive. Players can also earn SPS and HIVE crypto token rewards by playing the game and participating in the Splinterlands community. According to data from DappRadar, Splinterlands was the second-most-played blockchain game over the last 30 days.

Splinterlands Co-Founder and CEO Jesse Reich expressed his delight at working with WMG in a blog post, describing them as a leader in the music industry. He added that the partnership epitomises the best interactions among music, crypto, non-fungible tokens (NFT), decentralised finance (DeFi), blockchain, and gaming.

On the other hand, Oana Ruxandra, Chief Digital Officer and EVP, Business Development, WMG, stated that the company was keen on ensuring that music takes center stage as the world grows into Web3. He added that “By partnering with Splinterlands to build custom tokenised games, we'll unlock new revenue streams for our artists who have an interest in the space”.

Record labels attempting to increase revenue through fan engagement via Web3 should come as no surprise — many musicians have been doing this to supplement insufficient royalties and advances. Veteran DJ and music producer Steve Aoki said at a recent event for Gala Music that he's already made more money from NFTs than from 10 years of music advances.


Do Samsung's Galaxy S22 and Tab S8 series have any Android competition? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Cryptocurrency is an unregulated digital currency, not a legal tender and subject to market risks. The information provided in the article is not intended to be and does not constitute financial advice, trading advice or any other advice or recommendation of any sort offered or endorsed by NDTV. NDTV shall not be responsible for any loss arising from any investment based on any perceived recommendation, forecast or any other information contained in the article.

Affiliate links may be automatically generated - see our ethics statement for details.
Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Shomik Sen Bhattacharjee
Shomik is a senior sub-editor at Gadgets 360. As someone who's screened the consumer tech space for the past four years, he's now shifted focus to the crypto-verse. When not converting currency values in his head, you may find him in an intense five-a-side football match or grinding out the newest Destiny 2 weekly challenge on his Xbox. You can reach him for tips or queries at ShomikB@ndtv.com. More
Realme V25 Launch Set for March 3, Teased to Feature 64-Megapixel Triple Rear Cameras
Amazon Fab Phones Fest and Fab TV Fest Sale to Go Live from February 25 With Discounts on Smartphones, TVs
Share on Facebook Tweet Snapchat Share Reddit Comment google-newsGoogle News

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2022. All rights reserved.