Flipkart to Tap 50,000 SMEs With FISME and NCDPD Industry Body Tie-Ups

Advertisement
By Press Trust of India | Updated: 19 June 2014 15:47 IST
Indian online marketplace giant Flipkart on Wednesday announced a tie-up with small and medium enterprise (SME) promotion bodies in an attempt to boost manufacturing and entrepreneurship in the country.

The company signed a Memorandum of Understanding (MoU) with an industry body promoting SMEs, the Federation of Indian Micro and Small and Medium Enterprises (FISME), and a handicraft design promotion body, the National Centre for Design and Product Development (NCDPD).

(Also see: Flipkart Buys Myntra as Amazon Spurs Consolidation)

The Bangalore-based firm will provide micro, small and medium entrepreneurs in India infrastructural support in data analytics, marketing and customer acquisition to help them scale their business, Flipkart Marketplace VP Ankit Nagori said in New Delhi.

Advertisement

"We are excited to partner with FISME and NCDPD to create a powerful affiliation that will enable 50,000 SMEs and artisans become self-reliant, improve their living standards and scale their business manifold," he added.

Advertisement

The move will not only help Flipkart in expanding its seller base and brand name across the SME landscape in India but also help the small and medium firms and artisans to become up-to-date with the changing market requirements.

"With the help of strong data analytics that forms the base of e marketplaces, it is easier for sellers to improve their products and services, thereby attracting more customers," Nagori said.

Advertisement

Flipkart aims to help FISME and NCDPD make optimal use of available data to guide entrepreneurs and artisans on areas like deciding on the right selling price, payment automation, proper packaging, transportation, brand building, he added.

FISME Secretary General Anil Bharadwaj said: "It will help MSME's sell their products directly to buyers across the nation and this will create huge employment opportunities even in the ancillary industries and reduce the migration of rural population to the urban areas".

Advertisement

The focus of this association will be to continue to help entrepreneurs create products in tune with buyer requirements and grow significantly so that they may become manufacturers not only at a local but also at a national level, he added.

"Analytics and market intelligence provided by Flipkart will assist NCDPD in improving our product R&D to help the artisans and master craftsmen create better saleable product ranges," said NCDPD Executive Director R K Srivastava.

This in turn will help them plan their production and expand their business, revolutionising manufacturing in India, encouraging entrepreneurship and growing the rural economy, he added.

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Flipkart, Internet, Online Retailer
Advertisement

Related Stories

Popular Mobile Brands
  1. OnePlus Pad 2 With Dimensity 9400+ SoC to Launch Alongside OnePlus 15
  2. Vivo Confirms OriginOS 6 Update Schedule in India: See Release Timeline
  3. Red Magic 11 Pro Series With Liquid Cooling Launched at This Price
  4. Motorola G67 Power 5G Visits Geekbench With This Snapdragon Chipset
  5. OnePlus Ace 6 Design, Colourways Teased Ahead of China Launch
  6. Kantara: A Legend Chapter-1 Lands on Amazon Prime Video Soon
  7. iQOO Neo 11 Design Teased Again Ahead of Launch in China
  8. Redmi K90 Pro Max Design Teased; Will Debut With Bose-Tuned Speakers
  1. Vast Space to Launch Haven-1, the World’s First Private Space Station in 2026
  2. Atmospheric Carbon Dioxide Soars to 424PPM, Marking Biggest Yearly Jump Ever
  3. Black Hole Tears Star Apart, Sends Out Powerful Flares Six Months Later
  4. Shakthi Thirumagan OTT Release: When, Where to Watch Vijay Antony-Starrer Action Thriller Online?
  5. Former Assassin's Creed Boss Says He Was Asked to 'Step Aside' by Ubisoft
  6. Arshad Warsi's Bhagwat Chapter 1: Raakshas OTT Release: Everything You Need to Know About This Thriller
  7. Vivo Confirms OriginOS 6 Update Rollout Schedule in India: Check Full Release Timeline
  8. Huawei Nova Flip S Launched With 4,400mAh Battery, 2.14-Inch Cover Screen: Price, Features
  9. The Fantastic Four: First Steps Reportedly Set for OTT Debut Soon: All You Need to Know
  10. Huawei Nova 14 Vitality Edition Launched With 5,500mAh Battery, 50-Megapixel Selfie Camera: Price, Specifications
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.