Google Loses US Search Share, Yahoo on Rise

Advertisement
By Agence France-Presse | Updated: 9 January 2015 09:31 IST
Google saw its share of the US Internet search market slip to its lowest ever mark, while Yahoo notched its highest share in five years, an independent analytics firm said Thursday.

In December, Google handled 75.2 percent of US online search referrals, down from 79.3 percent a year earlier. That score is its lowest since 2008, when StatCounter started tracking the data.

Google nevertheless remains the US leader in the search market by a wide margin, ahead of Microsoft's Bing at 12.5 percent and Yahoo at 10.4 percent its highest score since 2009.

Advertisement

(Also see: Yahoo beats Google to top list of most-visited desktop websites in the US: comScore)

Yahoo, whose chief Marissa Mayer has repeatedly stressed that the company remains devoted to the search market that it pioneered but which Google grew to dominate, only had 7.4 percent of the search market a year before.

Advertisement

StatCounter said that Yahoo's resurgence coincides with the start of its partnership with Mozilla, which made Yahoo the default service for online searches done through its Firefox Web browser in the United States from December.

"The move by Mozilla has had a definite impact on US search," said StatCounter chief executive Aodhan Cullen.

Advertisement

Firefox, which is open-source and free, is reported by industry trackers to be the third most used Web browser in the world, behind Google's Chrome and Microsoft's Internet Explorer.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. These OnePlus Smartphones Could Receive the ColorOS 17 Update in India
  2. OnePlus N6x Design, Colour Options Teased Ahead of India Launch
  1. Offline UPI Payments With NFC Support Could Launch in India Soon
  2. Samsung Galaxy S26 Ultra's Privacy Display Feature Gets a Major Upgrade in One UI 9 Beta
  3. OnePlus N6x Design, Colour Options Teased in New Marketing Material Ahead of Imminent Launch in India
  4. OnePlus 11, Nord 4, and Newer Models Tipped to Receive the Android 17-Based ColorOS 17 Update in India
  5. Redmi Note 17 Pro Max Appears on Thailand's NBTC Certification Database, Might Launch Soon
  6. Apple’s First Foldable iPhone Reportedly Appears in iOS 27 Beta Code With a Multi-Battery Setup
  7. X for Android App Undergoes Major Design Overhaul, Enhanced Performance and Reliability
  8. Samsung Galaxy Buds Able to Reportedly Skip Galaxy Unpacked Launch; Could Debut in October
  9. Dell Alienware 16X Aurora, Alienware 16 Area-51 and Alienware 18 Area-51 Launched in India: Price, Specifications
  10. Samsung Galaxy A55, Galaxy A35 One UI 9 Test Builds Reportedly Spotted Ahead of Android 17 Rollout
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.